Latest news
Publicis Won’t Use Nielsen’s Big Data as Currency in This Upfront
By Jon Lafayette published
Giant media buyer believes numbers haven’t been stable and there isn’t enough historical data to make projections
NewFront Life Is a Cabaret for LGBTQ+ Network Revry
By Jon Lafayette published
Presentation will celebrate connecting brands with queer culture
FETV Wants Upfront Buyers Seeking Cable Viewers To Join Its Family
By Jon Lafayette published
Network adding ‘My Three Sons,’ 'Dragnet,' and a streaming version of Family Movie Classics is in the works
Scripps Wants Women’s Sports Boom To Boost Ion (Upfront 2024)
By Jon Lafayette published
Company’s networks reach diverse audiences via multicast and FAST
Roku, Samsung, Vizio, TikTok, Meta To Present at NewFronts
By Jon Lafayette published
Presentations run from April 29 to May 2
Nielsen Plans To Make ‘Big Data’ Available as Currency in September
By Jon Lafayette published
New measurement system increases homes using television by about 4%
Sony To Push GET Diginet During Upfront Discussions
By Jon Lafayette published
New series coming to Game Show Network
VideoAmp Will Let Clients Tell How It Measures Up
By Jon Lafayette published
At VAmpFront, data will show adoption of alternative currencies
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