Latest VideoAmp
Hallmark To Use Nielsen Rival VideoAmp as Ad Currency
By Jon Lafayette published
Big Data used for advanced audiences and demo guarantee
Weather Channel Does Upfront Ad Deals Using VideoAmp as Currency
By Jon Lafayette published
Parent Allen Media Group made 10-year deal with Nielsen alternative
Dentsu Uses VideoAmp As Currency in Multi-Network Ad Campaign
By Jon Lafayette published
Paramount, Fox, WBD, A+E, Hallmark, NBCUniversal involved in buy
Nielsen Rivals Comscore, iSpot, VideoAmp Get Conditional Certification as Ad Currency by Joint Industry Committee
By Jon Lafayette published
Full certification to be decided in early 2024
VideoAmp Navigates Mediaocean in Currency Test With Paramount, OMG
By Jon Lafayette published
Legacy buying platform opens door to alternative measurement companies
Relo Metrics Adding VideoAmp Data To Measure Sponsorships
By Jon Lafayette published
Deal enables real-time decision making
VideoAmp Measuring Lift For Tune-In Ads on Facebook, Instagram
By Jon Lafayette published
Tests also provide insights on cost per incremental tune-in
Allen Media Group, VideoAmp Ink 10-Year Ad Currency Deal
By Jon Lafayette published
VideoAmp designated as programmer’s ‘primary and preferred’ metric
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