Traditional TV Still Sinking in Stream of Digital Video
Nielsen Total Audience report shows 68% of homes have connected devices
Nielsen Total Audience report shows 68% of homes have connected devices
Consumers expect video to work
Plan calls for 8 hours of programming, including live updates
More live events and coverage from Golf Channel and RSNs included
Acquisition of Pluto TV creates ‘near-term’ opportunity
Deal has promotional value, Bakish said
Five consumer segments with different demands
Quality increases, but viewers are less patient
Streamers are getting older, have higher income
Live service goes up, on-demand gets cheaper
$340M deal creates direct-to-consumer business
Hub says half of streamers customers are unhappy about increase
Service launched by BBC Studios and ITV in 2017
Streaming service is free, ad supported