Traditional TV Still Sinking in Stream of Digital Video
Nielsen Total Audience report shows 68% of homes have connected devices
Nielsen
Gracenote Launches Global Video Data in Middle East
Etisalat uses system to serve 1 million viewers
Digital Gives Cross-Platform Campaigns 16% More Reach
Nielsen’s Total Ad Ratings show TV still the major driver of impressions
Nielsen Reports Net Loss For Fourth Quarter
Company sets new Global Media and Global Connect segments
Viamedia Renews Local Ratings Deal With Nielsen
Ad company gets Nielsen Scarborough and Rhiza services
Sorenson Acquisition Boosts Nielsen’s Addressable Ad Biz
New product focuses on Smart TVs
Amobee Using Nielsen Data for TV, Digital Ad Planning
Audience API allows targeted and optimized buys
FreeWheel to Use Nielsen Data to Create Audience Targets
Technology will help reach consumers on CTV, OTT, digital video
NBC, Telemundo Stations Add Nielsen Voter Ratings
Broadcasters also get Nielsen Rhiza insight tools
Sports Fans Pay Attention to TV Ads Out of Home: Survey
Nielsen finds 75% of viewers likely to notice brands
NBC, Telemundo Stations Do Ratings Deal With Comscore
NBCU deal with Nielsen remains in place
Nielsen: Rivals Undercount Minority Viewers
Measurement giant says use of return-path data would hurt industry diversity
Nielsen Reaches New Ratings Deal with Cox Media Group
Metrics to be used by all TV and Radio stations
CBS Reaches Agreement With Nielsen for Ratings
Renewal includes national, digital, local measurement
CES: Top Execs Make Bets on Advanced Advertising
Abcarian, Marcus, Steuer talk data, targeting, attribution
Nexstar Makes Deal With Comscore for Local Ratings
Station group will use new cross-platform currency
No Nielsen? Here’s How Networks Can Use Other Measurement Tools
With insights from Inscape, iSpot, Tubular Labs and Canvs
Nielsen: ‘Bird Box’ Draws Almost 26 Million Viewers in First Seven Days on Netflix
Netflix original movie premiere second only to 'Stranger Things 2' debut on streaming service
Google Gives Nielsen a Cross-Platform Boost
YouTube mobile viewing included in Total Ad Ratings
Gracenote Launches More Detailed Video Metadata
Advanced Discovery products enable contextual search