Agency Returns to Nielsen Fold for Local TV Ratings
Lockard & Wechsler signs mulit-year deal
Measurement
Nielsen's Response to 'Living in the Post-Measurement World'
Vikram Somaya, executive VP, chief data officer, Nielsen, addresses EDO CEO Kevin Krim's guest blog titled "With the Incumbents Struggling, Are We Living in the Post-Measurement Era?"
Measure TV Outcomes, But Don’t Guarantee Them
At recent industry events I’ve heard a similar theme - advertisers are asking for guaranteed business outcomes for their TV ad spend.
Data Drives TV Measurement’s Next Generation
New firms’ analytic, attribution schemes offer fresh insights to clients
TiVo Report Sees New TV Data Shaking Up Measurement
Panels challenged by set-top-boxes and ACR
Not All Metrics Are Created Equal: Revising TV Viewing Behavior Measurement Methods
Today new technologies enable brands, agencies, and networks to move well beyond the focus group and surveys