Measure TV Outcomes, But Don’t Guarantee Them
At recent industry events I’ve heard a similar theme - advertisers are asking for guaranteed business outcomes for their TV ad spend.
Measurement
Data Drives TV Measurement’s Next Generation
New firms’ analytic, attribution schemes offer fresh insights to clients
TiVo Report Sees New TV Data Shaking Up Measurement
Panels challenged by set-top-boxes and ACR
Not All Metrics Are Created Equal: Revising TV Viewing Behavior Measurement Methods
Today new technologies enable brands, agencies, and networks to move well beyond the focus group and surveys