NYC TV Week: Nielsen's Rao Says Consumer Is Willing to Expand Time
Exec also touches on Nielsen panels and the quest for the measurement Holy Grail
Exec also touches on Nielsen panels and the quest for the measurement Holy Grail
Lockard & Wechsler signs mulit-year deal
Vikram Somaya, executive VP, chief data officer, Nielsen, addresses EDO CEO Kevin Krim's guest blog titled "With the Incumbents Struggling, Are We Living in the Post-Measurement Era?"
At recent industry events I’ve heard a similar theme - advertisers are asking for guaranteed business outcomes for their TV ad spend.
New firms’ analytic, attribution schemes offer fresh insights to clients
Panels challenged by set-top-boxes and ACR
Today new technologies enable brands, agencies, and networks to move well beyond the focus group and surveys