Lotame Lotame Adopts Unified ID 2.0 To Bolster CTV Business Company adopts ‘best of both worlds’ strategy for identifying consumers without cookies Lotame Profiles Political TV Watchers Says political marketers can engage big screen audience Lotame Targets the Smart TV NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. MOST READ1CBS Sports Kicks Off FAST Channel for UEFA Champions League on Pluto TV2Sarah Garcia Named Weekend Anchor at Telemundo 40 in Texas 3Environmental Groups Aim To Make Unscripted TV More Sustainable 4Charter Reports Higher Q1 Profits Despite Broadband, Video Losses5YouTube Ad Revenue Spikes 21% to $8.1 Billion in Q1, Smashes Forecasts