Latest local advertising
Tegna Launches AudienceOne Local Advertising Targeting System
Consumer behaviors determined using data from station website and apps
Dentsu To Make Local TV Deals Using Comscore as Currency
Test buys set for two clients
Local Over-The-Top Ad Revenue To Grow 57% in 2022: BIA
Spending to hit $3.4 billion by 2026
Advanced Advertising Summit: Local Media Extends Its Broad Reach
Auto advertising still slumping, but newer categories have filled the gap
Fox TV Stations To Use Comscore For Advanced Audience Currency
Comscore gets viewing data from 13 million homes in FTS footprint
Local Advertisers Benefit From Omnichannel Strategy, Frequence Study Finds
Optimal approach generates 25% boost in conversions
Ampersand Amps Up Local TV Ad-Targeting Capabilities
Platform also provides data for buyers and advertisers
Local TV Ad Revenue To Grow 28.4% in 2022: BIA
Local political advertising to be nearly $8.4 billion
