Latest Local Ad Sales
Sinclair Turns to Tech To Maximize Ad Revenue
Broadcaster is rolling out unified ad platform and yield management tools
Comscore Consumer Intelligence To Be Used By Sinclair Station Group
Shopping insights from Consumer Orbit data make campaigns more effective
Univision Using Comscore Exclusively at Stations in D.C., Orlando, Tampa
Companies agree to work together to refine measurement of Hispanic audience
Local Broadcast Ad Revenue Seen Growing 26.5% in 2021: BIA Forecast
Local TV political ad revenue expected to be $3.4 billion in 2021
Nielsen To Support Impression-Based Local Advertising Sales
Broadband-only homes integrated into local measurement in January
Cox Media Group Makes Deal With Amazon Advertising
Local advertisers can buy, analyze campaigns through the Amazon DSP
Charter’s Spectrum Reach Shifts to Comscore For Local Ratings
Charter Communications' ad sales unit, Spectrum Reach, said it is transitioning to using Comscore as its preferred source for local measurement.
Local TV Stations Core Ad Revenue Seen Rising 5.4% in 2021: BIA
After a 23.1% drop in 2020, television station core advertising revenue, over the air sales excluding political commercials, are expected to rebound 5.4% in 2021, according to BIA Advisory Services.
