When it comes to attracting engaged and highly attentive viewers, there is nothing better than live sports. Ads that can be viewed during the biggest games gain premium exposure to a highly valuable, deeply engaged audience. This is especially true for highly-sought-after annual playoff games.
A scorecard for viewers and advertisers
Blackmagic Design today announced that the 2. Basketball-Bundesliga, Germany’s second tier national basketball league, has developed a live production workflow using broadcast infrastructure from Blackmagic Design to live stream matches from venues across the country.
Ads run on digital portfolio including NBA, MLB programming