Latest Jon Steinlauf
Discovery Taking on Broadcast Nets in Upfront with Premiere
By Jon Lafayette published
Discovery moved its upfront to the week broadcasters make their pitches to ad buyers because it no longer wants to compete against other cable networks.
How Discovery is Getting 3x CPMs for Streaming
By Jon Lafayette published
Discovery unveiled its new streaming service earlier this month, but it was quietly pitching advertisers Discovery Plus to advertisers over the summer.
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