Impressions ABC Owned Stations Shift to Using Impressions to Sell Ads Change puts TV and digital on common footing NBCU Moves to Impressions for Local Advertising Sales Planned switch, announced in 2019, becomes official April 1 NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. MOST READ1Warner Bros. Discovery Brings Candy Crush To Life In Branded Content2Impact Network Launching Health Month Initiative3Michael Kassan Hits Lawyer For UTA With $125 Million Slander Suit4‘Flip Side’ Will Be Produced via Partnership Between CBS, GSN 5Netflix Takes On Agatha Christie Novel