Latest horizon media

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Media Buyer Horizon To Use VideoAmp As Upfront Currency

By Jon Lafayette published

Data also used for planning, analytics and measurement

Broadcasting & Cable
David Levy Turner Horizon

Former Turner Exec David Levy Joins New Horizon Sports Unit

By Jon Lafayette published

Horizon Sports & Experiences to identify and evaluate sponsorships for marketers

Broadcasting & Cable
Troy Scarlott Horizon Media

Horizon Media Names Troy Scarlott Senior VP, Managing Director, Creative & Innovation Collective

By Jon Lafayette last updated

Exec had been with SmartBug Media

Broadcasting & Cable
Chris Hummel Green Thread Horizon Media

Horizon Media Launches Green Thread Unit To Work With Growing B2B Clients

By Jon Lafayette published

Agency buys Revenue Enablement Institute

Broadcasting & Cable
Comscore's logo

Media Agency Horizon To Test Comscore Data as Local Ad Currency

By Jon Lafayette published

Nielsen’s ratings dominance challenged

Broadcasting & Cable
Dish Media Addressable

Horizon Teams With Adcuratio on National Addressable Campaign

By Jon Lafayette last updated

Targeted ads run on A+E, Fox networks in Dish, Sling, DirecTV homes

Broadcasting & Cable
TVB Forward

TVB Forward: Panels, Impressions and Pay Per Performance Are Top Priorities for Ad Execs

By Mike Farrell published

Execs say looking at multiple data sets, including panel information, helps paint clearer viewership picture

Broadcasting & Cable
Karina Dobarro, Horizon Media

Horizon’s Dobarro Gets Executive Leadership Honor

By Joe Schramm, Schramm Marketing Group last updated

To be honored Sept. 21 at Hispanic Television Summit

Multichannel News
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NYC TV Week: 5+ Years to Programmatic Tipping Point

By George Winslow (Broadcasting & Cable) published

Multichannel News
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Despite Cord-Cutting, Time-Shifting, TV Ads Still Yield Best ROI: Report

By Jon Lafayette published

Multichannel News
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