The Hispanic Television Summit is the premier event for those in the business of television and video for Hispanic audiences in the U.S. and worldwide. Broadcasting & Cable and Multichannel News are including the Hispanic Television Summit as one of four topical tracks within their NYC Television Week.
Having founded one of the largest independent media companies specializing in the ownership, distribution, production and technical services of Spanish and English-language networks, Tom Mohler discussed the demand for scripted content targeting multicultural audiences and how his firm has worked to meet that demand during the Oct. 4 Keynote Super Session on New Directions for Serving Hispanic TV & Video Audiences.
Navigating today's fragmented landscape, viewers demand commitment
Panel says for consumers to pay for content, it must resonate with them