harrisX Millennials Most Likely To Embrace Ad-Supported Streaming: Samba TV 68% of that generation already have a service that shows commercials Apple TV Plus Watched by Only 7% of U.S. Streaming Homes: Report Apple TV Plus Watched by Only 7% of U.S. Streaming Homes: Report HarrisX data also reveals that 55% of users are getting the streaming service for free NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. MOST READ1Kraken Skate Away From Roots RSN For Deals With Tegna, Amazon2Ron Howard Directs Jim Henson Documentary For Disney Plus 3Marty Moe Named President Of Trusted Media Brands4Hi Barbie! Mattel Launching First FAST Channels on Samsung TV Plus5Ad Spending On Digital Video Expected to Grow 16% in 2024