FreeWheel to Use Nielsen Data to Create Audience Targets
Technology will help reach consumers on CTV, OTT, digital video
Technology will help reach consumers on CTV, OTT, digital video
Abcarian, Marcus, Steuer talk data, targeting, attribution
60% of ads seen on OTT devices and smartphones
Drive offers scale across national footprint
Most watching now taking place on living rooms devices
Comcast’s Freewheel and NBCU sign up
Cable data on subs, Freewheel technology make targeting more efficient