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FreeWheel

FreeWheel

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Operative Launches Initiative to Simplify Cross-Screen Sales

Comcast’s Freewheel and NBCU sign up

Nielsen, NYC Tech Hub (lobby)

Nielsen, FreeWheel Expand OTT, On-Demand Measurement

Data will open additional ad inventory

Viacom Makes Advanced Ad Deal with Comcast

Cable data on subs, Freewheel technology make targeting more efficient

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