Most Marketers Have Used Advanced TV, FreeWheel Says
Advertiser Perceptions study finds OTT/CTV most popular
FreeWheel
Comcast Sees Addressable Ads Countering ‘Peak Fragmentation’
More distributors expect to join initiative
FreeWheel, Google Wrestle Over ViacomCBS Ad Tech
Media firm considering a post-merger vendor consolidation
Dish Picks FreeWheel Tech for Linear, Addressable Ads
New system unifies inventory and optimizes campaigns
FreeWheel Grabs GroupM's Whitticom as Product Head
Exec joins Comcast unit’s management team
Hudson MX Names Rubin Senior VP for AgencyCloud
Exec moves from Comcast’s FreeWheel Advertisers
Interest in Advanced TV Ads Growing: FreeWheel
Study finds 78% of Strata users expect advanced ad spending to rise
Discovery Picks FreeWheel as Ad Management Platform
Systems consolidated following Scripps acquisition
FreeWheel Reports Ad Views Increased 27% in 2nd Quarter
More campaigns targeting audiences
FreeWheel Integrates Centro’s Basis into Strata Platform
Speeds delivery of financial data for agencies
Targeted Video Ads Jump 48% In 1st Quarter: Freewheel
Connected TV growing faster than mobile
40% of TV Ad Spending to Be Data-Driven by 2020: Survey
Comcast’s Blockgraph sees 42% growth over three years
FreeWheel Names Kalita CTO for Blockgraph Initiative
Exec has been with Google, Telaria, GroupM
FreeWheel Enables New OTT Programmatic Buying
Strata open to exchanges and publisher integrations
FreeWheel Automates More Strata Media Buying Functions
Agencies can plan, optimize, negotiate in less time
Hearst TV Using FreeWheel for Over-the-Top Ad System
Platform includes supply from A+E Networks
Oath Veteran Kalapesi Joins FreeWheel as COO
Exec will oversee global business operations
FreeWheel to Use Nielsen Data to Create Audience Targets
Technology will help reach consumers on CTV, OTT, digital video
CES: Top Execs Make Bets on Advanced Advertising
Abcarian, Marcus, Steuer talk data, targeting, attribution
Ad Views in On-Demand Shows Up 26%: FreeWheel
60% of ads seen on OTT devices and smartphones
FreeWheel Launches Tools for OTT, VOD Ad Inventory
Drive offers scale across national footprint
Ad Views in Premium Content Rose 35% in 2Q: FreeWheel
Most watching now taking place on living rooms devices
Operative Launches Initiative to Simplify Cross-Screen Sales
Comcast’s Freewheel and NBCU sign up
