Next TV: As health authorities worldwide battle to contain Covid-19, media-tech event producers try to figure out next steps. Here’s everything you need to know
Follows similar decision by Fox News
Advertiser Perceptions study finds OTT/CTV most popular
More distributors expect to join initiative
Media firm considering a post-merger vendor consolidation
New system unifies inventory and optimizes campaigns
Exec joins Comcast unit’s management team
Exec moves from Comcast’s FreeWheel Advertisers
Study finds 78% of Strata users expect advanced ad spending to rise
Systems consolidated following Scripps acquisition
More campaigns targeting audiences
Speeds delivery of financial data for agencies
Connected TV growing faster than mobile
Comcast’s Blockgraph sees 42% growth over three years
Exec has been with Google, Telaria, GroupM
Strata open to exchanges and publisher integrations
Agencies can plan, optimize, negotiate in less time
Platform includes supply from A+E Networks
Exec will oversee global business operations
Technology will help reach consumers on CTV, OTT, digital video
Abcarian, Marcus, Steuer talk data, targeting, attribution
60% of ads seen on OTT devices and smartphones
Drive offers scale across national footprint
Most watching now taking place on living rooms devices
