engagement Is Engagement More Valuable Than Subscribers? (Wolk) In a world where all streaming services have some sort of ad-supported option, time spent on platform may be an even more valuable metric Comcast: Streaming Video Accounts for 71% of Xfinity X1, Flex, Xfinity Stream Traffic More than 70 streaming apps, including HBO Max, Paramount Plus and more, drive views Advanced Ads: As Viewership Fragments, Engagement Is the Key Verizon chief media officer John Nitti says advertisers, programmers look to 5G to capture attention Latest engagement Serving the Superuser: The Superhero at the Heart of Broadcasting By Field Garthwaite, Iris.TV last updated 1 September 20 Multichannel News Twitter Touts Research Showing It Makes TV Ads More Effective By Jon Lafayette published 18 January 18 Multichannel News Heads Up! By Mike Farrell published 25 April 16 Multichannel News NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. MOST READ1Why Netflix Is Ready to 'Fly Like an Eagle'2Court Sets Preliminary Injunction Hearing Date in Fubo Antitrust Suit Against Spulu 3Freeze Frame: Cable Hall of Fame 2024 (Photo Gallery)4NBA Playoffs Will Offer Viewers Something Familiar, Something New5Charlotte Deleste, WISC Madison Anchor, Gives Notice
Serving the Superuser: The Superhero at the Heart of Broadcasting By Field Garthwaite, Iris.TV last updated 1 September 20
Twitter Touts Research Showing It Makes TV Ads More Effective By Jon Lafayette published 18 January 18