Sony’s Crackle To Use Nielsen For Addressable Ads
Audience data in cloud helps target viewers
Crackle
Crackle Sets an Ad-Backed Strategy
Sony’s ad-supported streaming service Crackle continues to buck the trend of other subscription-based, commercial-free OTT services
Lead-In: April 30, 2018
Capitol Hill Republicans hammer edge providers, Crackle's ad strategy, The Watchman, and more
Sony Crackle Renews 50 Cent Drama ‘The Oath’
Edgy cop drama off to strong start on streaming platform