Contextual advertising Why Contextual Advertising May Be Streaming TV’s Savior (Wolk) With contextual ads, brands are targeting specific types of content rather than specific audience members, eliminating the 'persons vs households' dilemma NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. MOST READ1'Problematic' FCC Conditions On Station Sale Could Create Detroit Drama2Steve Carell Joins Tina Fey in Netflix Adaptation of 'The Four Seasons'3Nick Carter, Aaron Carter Subject of New Investigation Discovery Docuseries 4AT&T Fixed Wireless Access Deployment Accelerates, Internet Air Adds 110,000 Customers in Q15Robert Rose’s AIM Tell-A-Vision to Take Broadcast Syndication Viewers Inside the War in Ukraine with 4-Part Docuseries Starting This Weekend