Latest Comcast Advertising
Effectv Recommends Political Campaigns Allocate 10%-20% of Spend to Streaming
By Jon Lafayette published
9% of frequent voters can be reached only by streaming, study says
Longform TV and Streaming Spots Pack More Punch Than Mobile Ads: Comcast Study
By Jon Lafayette published
Purchase intent higher when message is seen on bigger screen
Pooja Midha Named General Manager of Comcast Advertising’s Effectv
By Jon Lafayette published
Exec was chief growth officer at Comcast Advertising
What’s the Secret to Making Modern TV Advertising Less Cryptic? Hint: The Answer’s in The Engine Room
By Karen Babcock published
Why the solutions to many of our advertising challenges are found under the hood
James Rooke Named President of Comcast Cable’s Ad Unit
By Jon Lafayette published
Exec reports to predecessor Marcien Jenckes, now managing director
Comcast Finds Campaign Reach Highest When 20% to 30% of Spending Goes To Streaming
By Jon Lafayette last updated
Programmatic transactions on the rise
Comcast Technology Solutions Launches Ad Insertion System
By Jon Lafayette published
Comcast first TV distributor to use for linear addressable initiative
Comcast Advertising Relaunches FreeWheel’s AudienceXpress
By Jon Lafayette published
Advertisers can mount targeted campaigns covering 300 million viewers
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