Latest Beta Research
ESPN Again Seen as Most Valuable Network by Operators
Operators tell Beta Research Disney/ESPN is being helpful with cord cutting
Ad Execs Plan To Spend More on ESPN: Beta Study
Discovery ranks highest on providing flexibility on streaming sales
NFL Network Called A 'Must-Have' by Cable Subscribers: Beta Survey
Heavy streamers give digital cable networks higher ‘must-have’ scores
ESPN Tops Beta List of ‘Must Have’ Cable Channels
ESPN was named as a “must-have” cable channel most often in Beta Research’s latest poll of pay TV subscribers.
Beta Survey: Discovery Big With Cord-Cutters, Streamers
Non-cable subscribers also interested in History, NatGeo
Bravo Tops Channels Viewers Liked During Pandemic: Beta
Food Network, National Geographic, Travel Channel also at top of list
Fewer Ad Execs Expect Increased Spending on Cable Networks: Beta
Fewer ad executives say they expect to spend more on the average cable network over the next 12 months compared to a year ago, according to a survey by Beta Research.
Food Network, History Are ‘Must Haves’ Amid Pandemic
In a study conducted during the COVID-19 pandemic, Food Network and History were the cable channels most often called “must haves’ by cable subscribers, according to Beta Research.
