Beeswax Direct Digital Working With FreeWheel’s Beeswax To Expand Access To Ad Inventory In Multicultural CTV Content Publishers on Direct Digital’s Colossus supply side platform available to programmatic buyers Fox’s Tubi Adds FreeWheel’s Beeswax to Ad-Tech Stack Programmatic enhancement boosts spending by Beeswax buyers by 307% FreeWheel’s Beeswax Using Comscore Data for CTV Contextual Targeting 1,700 predictive audiences available Latest Beeswax FreeWheel Adds Programmatic Depth By Acquiring Beeswax By Jon Lafayette published 17 December 20 Comcast’s FreeWheel ad tech company agreed to acquire Beeswax, which offers programmatic advertising capabilities through a customizable bidding stack. Broadcasting & Cable NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. MOST READ1iSpot To Measure Family Viewing For Moonbug Entertainment2Currency, Identity Are Top Issues On The Agenda For CIMM3Major League Baseball Sets Up Pay-TV, Streaming For Rockies Games 4Sinclair Promotes David Gibber To EVP, Chief Legal Officer 5Magna Sees National TV Ad Revenue Down 4.7% In 2024
FreeWheel Adds Programmatic Depth By Acquiring Beeswax By Jon Lafayette published 17 December 20 Comcast’s FreeWheel ad tech company agreed to acquire Beeswax, which offers programmatic advertising capabilities through a customizable bidding stack.