Latest Attention

Teads

Teads Creates High-Attention Ad Marketplaces Using Adelaide Metrics

By Jon Lafayette published

Programmatic platform sees improved results

Broadcasting & Cable
TVision Sensor

TVision, DoubleVerify Team Up To Bring Attention Metrics to CTV

By Jon Lafayette published

Beta version of integration to be available in second half of 2023

Broadcasting & Cable
Neala Brown Teads

NewFronts: Teads Talks Tying Attention to Campaign Outcomes

By Jon Lafayette published

With impact validated, it’s time to start using attention to plan and optimize

Broadcasting & Cable
A man using his phone while watching TV

Study Points To Ways Sponsors Can Gain Attention on Connected TV

By Jon Lafayette published

Publicis, Yahoo find key differences between platforms

Broadcasting & Cable
DoubleVerify logo

DoubleVerify Gets MRC Accreditation for Attention Measurement System

By Jon Lafayette published

Metrics help drive campaign outcomes

Broadcasting & Cable
people watching TV

Longform TV and Streaming Spots Pack More Punch Than Mobile Ads: Comcast Study

By Jon Lafayette published

Purchase intent higher when message is seen on bigger screen

Broadcasting & Cable
DoubleVerify logo

DoubleVerify Launches Attention Lab for Advertisers

By Jon Lafayette published

Data used to boost campaign performance and produce outcomes

Broadcasting & Cable
Advertising Research Foundation

ARF Launches Project Looking at Measurement of Attention

By Jon Lafayette last updated

Group is recruiting advisory committee

Broadcasting & Cable
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As Viewing Rose, Attention Fell, TVision Report Finds

By Jon Lafayette published

Ad wear-out confirmed as viewing time increased

Broadcasting & Cable
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