Latest advertising sales
Upfront’s New Normal: Higher Ad Prices, More Digital Dollars
Media companies add streaming services to the mix as advertisers see reach
NBCU, Twitter Expand Content, Ad Deal Globally
NBCUniversal and Twitter said they have expanded their content and advertising agreement globally.
NBCU Promotes Krishan Bhatia, Josh Feldman, Tom Winiarski
Krishan Bhatia, Josh Feldman and Tom Winiarski, top executives at NBCUniversal’s advertising sales and partnerships division, have been promoted to expanded roles.
NBCU Ad Sales Expands Relationship with Salesforce
Mobile staff gets more online resources
Kilar Names Colaco to Fill Long-Vacant WarnerMedia Ad-Sales Post
WarnerMedia CEO Jason Kilar has filled the company’s long-vacant head of advertising sales post with Jean-Paul Colaco, a former Apple who worked with Kilar at Hulu and Vessel.
NBCU Touts Ad Campaigns Using Cross-Platform Planning
Ad campaigns that incorporate cross-platform planning can achieve improved reach and lower frequency without incremental spending, according to a report from NBCUniversal.
NBC Says Most NHL Sponsors Still on Roster
Situation similar for golf, NASCAR, English Premier League
Nielsen Delays Adding Out-of-Home to Ratings
In a move that caught some networks by surprise, Nielsen is delaying its plan to include out-of-home viewing in its ratings.
