In newly created role, she’ll serve as an advocate for advertising sales divisions clients
Since the advent of digital data collection, many marketers have correlated Video Completion Rate with viewer attention
With data from iSpot.tv and Tubular Labs
TV, that large screen in the living room, will always be a powerful medium for marketers, but the delivery mechanism for how TV gets to that large screen has started to change.
With data from iSpot
Say government-monitored self reg is key to preserving ad-supported web content model
ITN and Mediaocean partner to reduce friction and manual steps in information exchange between buyers and sellers
Blackmagic Design announced today that DaVinci Resolve Studio was used on Ford’s latest 2018 F-150 campaign, produced by Big Block and agency GTB, with colorist Brandon Chavez and Director Paul Trillo.