After Merger, CBS Properties Join OpenAP Ad Market
Ross named director of advanced advertising platform
Advanced Advertising
4C Tops $2B in Spending Through Scope Platform
Adoption of over-the-top video fuels growth
Beachfront Lets XITE Deliver Targeted Ads Via Set-Top Boxes
Music video service gets better monetization
EDO Helping Toyota Measure Impact of Ad Campaigns
Gauges response to messages and media choices
Comcast Cable Rebrands Spotlight Ad Unit as Effectv
Introduces new addressable TV products
NYC TV Week: Political Spend Will Span Digital, Traditional TV
As 2020 election nears, panel sees money returning to traditional and digital coffers
NYC TV Week: More Standardization Needed In Ad Buys
Clients want guarantees that ads will elicit website visits, sales
NYC TV Week: Panel Says Advanced Ad Budgets Growing, But Education Still Needed
Abcarian warns that audience diversity needs to be measured
Safelite Gets Clear Success With Automated OTT Campaign
Hulu inventory produces strong results
Roku to Acquire OTT Ad Firm Dataxu for $150M
Consolidation of data and tech business continues
Interest in Advanced TV Ads Growing: FreeWheel
Study finds 78% of Strata users expect advanced ad spending to rise
OpenAP Launches Market That Includes Digital Video
Offers audience buying over large addressable footprint
Programmatic Gets Spooky With SpotX and AMC Network
Buyers can access ‘Walking Dead,’ ‘Fear Fest’ on OTT
Discovery Picks FreeWheel as Ad Management Platform
Systems consolidated following Scripps acquisition
Reverse Walled Gardens Holding Back Advanced Advertising
The issue isn’t getting data out, it’s getting creative assets in
Telaria Launches Addressable Products for Connected TV
Audience Connect aimed at publishers and marketers
Videa Launches Open APIs for Exchanging TV Data
Sinclair, Imagine Communications, involved in project
FreeWheel Reports Ad Views Increased 27% in 2nd Quarter
More campaigns targeting audiences
Roku, Innovid Combine For TV Measurement
Reach and frequency quantified across linear and OTT inventory
One Year In, Xandr Still Pushing for Relevant Ads
Bloomberg, Vudu jump into Community pool