Advanced Advertising

eBay, Subaru, Metro by T-Mobile, Zales Integrated into awards show

Self-serve software can access 70M homes

Krishan Bhatia

NBCUniversal's Krishan Bhatia talks about layoffs and company focus

Krishan Bhatia

Internal engineering team builds audience graph

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EDO uses machine learning to gauge engagement

TV Data Summit

As the complexity and size of data samples increase, once lightly regarded position now key for programmers

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Turner Ignite division exploring new ways to engage viewers with commercials

Sinclair among backers of programmatic sales platform

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25% of impressions on digital devices

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Revenue generator for local stations

Transparent TV could generate additional reach to targeted ad campaigns

TV Viewership Audiences apply data across linear and digital

Augmented reality carries game-theme messages

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Short-term sales and long-term branding measured

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Offers addressable, behavioral and demographic targeting

Data secured and verified in real time

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Campaigns generate more eyes on screen

System optimizes creative across devices

Deal allows advertisers to extend reach of TV campaigns

Linda Yaccarino, NBCU

Rosen, Schilling leaving company

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Drive offers scale across national footprint

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New ad format includes countdown clock

10-second spots average 4% higher than 60s

Pluto TV

Platform measures campaigns across connected TV and OTT