Peacock Plans Less Than 5 Minutes of Ads Per Hour
Clients to help promote streaming service online and in stores
Advanced Advertising
Xandr Set to Launch Ads When Viewers Press Pause
After 30 seconds, silent, animated message appears
IBM’s Watson Uses AI to Optimize Commercial Creative
Ad accelerator drives engagement and conversion
Cadent Acquires 4Info to Bolster Ad Targeting
Platform matches multiple TV devices to households
A+E Delivers Targeted Linear Commercials to Households
Adcuratio, Dish, Publicis, Invidi help serve relevant creative
Why TV Is Moving to Impressions-Based Measurement and Audience Trading
Viewers, advertisers have come to expect more personalization, focus
Screening TV’s Future: What Will Tech Bring in 2020?
Executives see development in over-the-top, advertising
FreeWheel, Google Wrestle Over ViacomCBS Ad Tech
Media firm considering a post-merger vendor consolidation
2020 Vision: Getting Back to the Fundamentals of Connected TV Advertising
In an ever growing market of CTV and OTT, it's become easier for advertisers to get distracted
After Merger, CBS Properties Join OpenAP Ad Market
Ross named director of advanced advertising platform
4C Tops $2B in Spending Through Scope Platform
Adoption of over-the-top video fuels growth
Beachfront Lets XITE Deliver Targeted Ads Via Set-Top Boxes
Music video service gets better monetization
EDO Helping Toyota Measure Impact of Ad Campaigns
Gauges response to messages and media choices
Comcast Cable Rebrands Spotlight Ad Unit as Effectv
Introduces new addressable TV products
NYC TV Week: Political Spend Will Span Digital, Traditional TV
As 2020 election nears, panel sees money returning to traditional and digital coffers
NYC TV Week: More Standardization Needed In Ad Buys
Clients want guarantees that ads will elicit website visits, sales
NYC TV Week: Panel Says Advanced Ad Budgets Growing, But Education Still Needed
Abcarian warns that audience diversity needs to be measured
Safelite Gets Clear Success With Automated OTT Campaign
Hulu inventory produces strong results
Roku to Acquire OTT Ad Firm Dataxu for $150M
Consolidation of data and tech business continues
