After Merger, CBS Properties Join OpenAP Ad Market
Ross named director of advanced advertising platform
Ross named director of advanced advertising platform
Adoption of over-the-top video fuels growth
Music video service gets better monetization
Gauges response to messages and media choices
Introduces new addressable TV products
As 2020 election nears, panel sees money returning to traditional and digital coffers
Clients want guarantees that ads will elicit website visits, sales
Abcarian warns that audience diversity needs to be measured
Hulu inventory produces strong results
Consolidation of data and tech business continues
Study finds 78% of Strata users expect advanced ad spending to rise
Offers audience buying over large addressable footprint
Buyers can access ‘Walking Dead,’ ‘Fear Fest’ on OTT
Systems consolidated following Scripps acquisition
The issue isn’t getting data out, it’s getting creative assets in
Audience Connect aimed at publishers and marketers
Sinclair, Imagine Communications, involved in project
More campaigns targeting audiences
Reach and frequency quantified across linear and OTT inventory
Bloomberg, Vudu jump into Community pool