Advanced Advertising

As consumers continue to demand nearly unlimited choice at low prices, the only thing that will keep CTV viable is advertising

Consumers respond to better targeted ads

60% of ads seen on OTT devices and smartphones

Stations get access to advanced demo data

Beachfront study sees Roku as top platform

First MVPDs to test cross-platform ad measurement system

Marketers pay higher rates for targeting

New report points to added reach and improved outcomes

Use of CFlight metric to expand

Yielding ‘explosive growth’ in terms of revenue, says Schlicting

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Viewers can buy products shown on screen

eBay, Subaru, Metro by T-Mobile, Zales Integrated into awards show

Self-serve software can access 70M homes

NBCUniversal's Krishan Bhatia talks about layoffs and company focus

Internal engineering team builds audience graph

EDO uses machine learning to gauge engagement

As the complexity and size of data samples increase, once lightly regarded position now key for programmers

Turner Ignite division exploring new ways to engage viewers with commercials