Advanced Advertising - Broadcasting & Cable

Advanced Advertising

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Most watching now taking place on living rooms devices

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Tool finds de-duplicated targeted audiences

Added data will target addressable spots on Sling and Dish

Innovid: More Advertisers Using Connected TV in Campaigns

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All bid requests from sellers using ads.txt

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TripleLift eyes test campaign this year

Exec had been with Mediaocean

Ferber named chief innovation officer

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Tru Optik Sees investment growing to $8.2 billion in 2018

Upfront volume down, CEO Bakish says

Audience manager integrates IdentityLink

GroupM joins unduplicated cross-platform measurement beta

Pay TV

Deal will help target multi-screen campaigns

WarnerMedia generated $1.8B in 2Q income

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Comcast’s Freewheel and NBCU sign up

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Advertiser Perceptions find advanced advertising at critical mass

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One goal: increase value of Turner inventory

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Launches branded content studio for entertainment

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New two-spot format will appear on ‘select Sundays’ and in sports

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Deal marks additional step in providing addressable TV advertising

$45 million deal reportedly on the table

ABC, ESPN launching data-driven products

Cable data on subs, Freewheel technology make targeting more efficient

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Group to develop automated currency and automated buying platforms