Advanced Advertising
Interest in Advanced TV Ads Growing: FreeWheel
Study finds 78% of Strata user expect advanced ad spending to rise
OpenAP Launches Market That Includes Digital Video
Offers audience buying over large addressable footprint
Programmatic Gets Spooky With SpotX and AMC Network
Buyers can access ‘Walking Dead,’ ‘Fear Fest’ on OTT
Discovery Picks FreeWheel as Ad Management Platform
Systems consolidated following Scripps acquisition
Reverse Walled Gardens Holding Back Advanced Advertising
The issue isn’t getting data out, it’s getting creative assets in
Telaria Launches Addressable Products for Connected TV
Audience Connect aimed at publishers and marketers
Videa Launches Open APIs for Exchanging TV Data
Sinclair, Imagine Communications, involved in project
FreeWheel Reports Ad Views Increased 27% in 2nd Quarter
More campaigns targeting audiences
Roku, Innovid Combine For TV Measurement
Reach and frequency quantified across linear and OTT inventory
One Year In, Xandr Still Pushing for Relevant Ads
Bloomberg, Vudu jump into Community pool
Comcast Giving X1 Service to Broadband Subscribers
Xfinity Flex streaming video product available free
Bloomberg, Vudu Sign Up for Xandr’s Community Market
Consumers want to eliminate invasive ads
For Interactive OTT Ads to Come to Fruition, We Need a Solid Underlying Framework
OTT ads give the industry the greatest opportunity but they also provide its biggest challenge
Comcast Spotlight Launches Self-Service Buying Option
TV Ad Planner lets small businesses design and manage campaigns
Discovery Expands Ad Attribution With Data From Dolan’s 605
Full-funnel measurement of TV’s impact on branding and sales
Xandr Launches Sell-Side Platform for Media Companies
Xandr Monetize based on AppNexus technology
ViralGains Tries Targeting Ads by Asking What Viewers Want
AI company launches Odyssey as software
Xandr to Use Comscore Data for Addressable Ads
Third-party measurement provided for clients
Viacom Held Back Linear Ad Inventory for Scatter
Pluto TV, digital used to meet upfront demand
Comcast Spotlight Unveils Attribution in an Instant
TVSquared helps measure impact of ad campaigns
Viacom Sees Double-Digit Price Increases in Upfront
Advanced advertising products gain traction
Comcast Spotlight Finds TV Viewing at Two-Year High
Cable network viewing up 7% in subscriber homes