ViralGains’ VoiceAlike Adds AI to Scale Viewer Feedback
Company gauges consumer sentiment with interactive ads
Advanced Advertising
Trade Desk Integrates Data From Samba TV in Australia
First step in international expansion
OpenAP Creates Advisory Board to Guide Ad Company
Buyers, clients provide input on advanced advertising
Advanced Advertising Panel To Look at ROI Guarantees
Former top Fox sales exec Lefkowitz to moderate
Comscore, Iris.TV Enable CTV Contextual Targeting
Companies promise privacy and brand safety
Telaria Offers Culture-Based Segments from Translation Data
Brands can target ads to consumer tastes in music, sports, fashion
Tegna Sells Stake in Premion Ad Unit to Gray
Gray to resell Premion OTT services in 93 markets
David Cohen to Measure Industry’s Progress at Advanced Ad Summit
Former MAGNA head to moderate panel
NBCU in Advanced Ad Deals with 4C, FreeWheel Operative
New capabilities available for upfront buyers
605 Launches Advanced TV Ad Measurement Platform
AMC, Discovery first network clients
Verizon, Omnicom, Dish Execs Headline Advanced Ad Summit
NYC TV Week Spring event slated for March 24 with top execs
Peacock Plans Less Than 5 Minutes of Ads Per Hour
Clients to help promote streaming service online and in stores
Xandr Set to Launch Ads When Viewers Press Pause
After 30 seconds, silent, animated message appears
IBM’s Watson Uses AI to Optimize Commercial Creative
Ad accelerator drives engagement and conversion
Cadent Acquires 4Info to Bolster Ad Targeting
Platform matches multiple TV devices to households
A+E Delivers Targeted Linear Commercials to Households
Adcuratio, Dish, Publicis, Invidi help serve relevant creative
Why TV Is Moving to Impressions-Based Measurement and Audience Trading
Viewers, advertisers have come to expect more personalization, focus
Screening TV’s Future: What Will Tech Bring in 2020?
Executives see development in over-the-top, advertising
FreeWheel, Google Wrestle Over ViacomCBS Ad Tech
Media firm considering a post-merger vendor consolidation
2020 Vision: Getting Back to the Fundamentals of Connected TV Advertising
In an ever growing market of CTV and OTT, it's become easier for advertisers to get distracted