Addressable TV

A person sits in front of a TV screen with a target, bullhorn and remote over it. — 5 Tactics To Plan Your Way Into Addressable TV Success

Dan Brackett, CTO, Extreme Reach — Syndication is the Perfect Place for Addressable Experimentation

Addressable TV Study Forrester — Addressable TV a Key Priority for Brands and Buyers: Study Media should define and prompt a single measurement standard

Latest Addressable TV

Connecting Addressable TV to Your Holiday Strategy

By Chris Feo published 26 October 20

Finding the best time to introduce new products to consumers

Broadcasting & Cable

Kelly Abcarian, general manager, Nielsen Advanced Video Advertising

The Secret to Successful Addressable TV

By Kelly Abcarian, Nielsen last updated 23 September 20

Planning and executing TV advertising used to be simple, running on the same formula for many years. If 2020 has taught us anything, it’s that we need to adapt to the shifting world we live in.

Broadcasting & Cable

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