Latest ad revenue forecasts
Analyst Cuts Q2 Ad Revenue Forecasts for Broadcast, Cable
By Jon Lafayette published
MoffettNathanson’s Robert Fishman sees Disney, Paramount, AMC getting fewer ad dollars
Magna Sees Video Ad Revenues Down 7.9% in 2023, Up 7.2% in 2024
By Jon Lafayette published
AVOD/CTV growing 7.2% in 2023, 14.3% in 2024
In a Rough Advertising Market, Sports May Be Winning Ticket
By Jon Lafayette published
Analyst Michael Nathanson lowers forecast for 2023, with streaming growing slower than expected
Magna Sees Stronger Outlook For 2022 Video Ad Revenue
By Jon Lafayette published
National broadcast and cable down ‘only’ 4.1%
Broadcast Stalls as Entertainment and Media Revenue Recover: PwC
By Jon Lafayette last updated
Report sees global industry revenues hitting $2.6 trillion in 2025
Local TV Stations Core Ad Revenue Seen Rising 5.4% in 2021: BIA
By Jon Lafayette last updated
After a 23.1% drop in 2020, television station core advertising revenue, over the air sales excluding political commercials, are expected to rebound 5.4% in 2021, according to BIA Advisory Services.
TV Ad Revenue Decline Slowed to 9% in June
By Jon Lafayette published
The drop in national TV ad revenue continues to slow, with June figures showing an 9% decline, leaving the second-quarter down 19%.
COVID Will Help Digital Ads During Holiday Season
By Jon Lafayette last updated
Advertiser Perceptions survey finds advertisers decreasing TV spending
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