ad measurement Wolk: Ad Measurement and Program Measurement Should Get Divorced Forget about the children. The video biz is simply no longer selling advertisers on the notion that it can send the same message to tens of millions of people who are all watching the same show at the same time Taking Control of Trust– What Marketers Need to Know NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. MOST READ1‘Judge Judy,’ ‘Hot Bench’ Renewed for 2 More Years 2ESPN, Amazon Prime Video Reportedly Close To New Deals With the NBA 3RuPaul Game Show ‘Lingo’ Returns to CBS May 24 4Catchy Comedy Features ‘Gomer Pyle, USMC’ Weekend Marathon 5Serious, Big-Boy Cord-Cutting Finally Catches Up to Charter — Top Pay TV Provider Just Had Its Worst Quarterly Customer Losses Ever