ad attribution Kantar’s Project Moonshot Measures Ad Effectiveness Google, Roku, Dish sign up for data platform Why the Advertising Comeback is Anchored in Local OTT TVSquared, Extreme Reach Join to Gauge VOD, OTT Ad Impact Attribution simplified for marketers Latest ad attribution Three Steps to Better Measurement By Brian Baumgart, Conversion Logic published 21 February 18 Multichannel News NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. MOST READ1Warner Bros. Discovery Launches Olli First-Party Data Platform2Kraken Skate Away From RSN Root Sports for Deals With Tegna, Amazon3Ron Howard Directs Jim Henson Documentary for Disney Plus 4Marty Moe Named President Of Trusted Media Brands5Hi Barbie! Mattel Launching First FAST Channels on Samsung TV Plus