How to Gain a Competitive Edge through HDR

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Implementing HDR makes sense for your media operation if you understand that High Dynamic Range (HDR) is not just about more pixels, it’s about better pixels. Whether you are a content creator, broadcaster, cable/satellite operator or OTT streaming service provider, the opportunity is now as HDR video is expected to be the consumer technology taking the television experience to the next level.

Infographic HDR

To learn more about High Dynamic Range, download our latest white paper, Making Business Sense of the HDR Opportunity.



AJA FS-HDR Powers First-Ever Simultaneous UltraHD HDR / HD SDR Broadcast for South Korean Audiences

The Seoul-based broadcaster’s first foray into high dynamic range transmissions was in 2018 for the Russian World Cup. For broadcasting “Bear,” MBC required a solution capable of transmitting content from an HDR source to HDR and SDR destinations concurrently. To manage the workflow, MBC enlisted AJA’s FS-HDR real-time HDR converter and frame synchronizer to run UltraHD HDR to HD SDR conversion, enabling real-time broadcast to audiences in either format. Based upon the HDR and resolution capabilities of their televisions, viewers could watch either version of the program at the same moment in time.