Webinar - Pay TV Customer Care: Managing the Customer Life Cycle

While virtual MVPDs (multichannel video programming distributors) and over-the-top competitors are each trying to outdo the other with increased service flexibility and lower prices, top-notch customer care is becoming the differentiator for traditional pay TV service providers today.
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3. 27 B+C MCN Customer Care Webinar -1280x720-Optimized (1)

Cable operators, who have spent the past several years focusing on the nuts and bolts of customer care -- narrowing appointment windows, improving on-time service and increasing network capacity and reliability -- are now taking a more macro approach, concentrating on bettering the overall customer experience and ensuring that the customer journey is an enjoyable one.

Wednesday, March 27, 2019, at 2:00 PM, join B&C /Multichannel News Senior Editor Michael Farrell, along with two of the cable industry's top customer care professionals, and learn tips about the following:

  • Customer experience and customer journey mapping
  • How terms like "trust," "effort," "reliability," "likability" and "forgiveness" are becoming essential pieces in the overall approach to customer service
  • What role customer service and improving customer experience has in rebranding efforts

Have a scheduling Conflict? We have you covered! Register for the live event and we’ll send you the on-demand recording shortly after the broadcast date.

Register here.

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