Vh1 Performance/Schedule Analysis - April 2008

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PERFORMANCE/SCHEDULE ANALYSIS

(Updated as of September 25, 2006)

TARGET DEMOGRAPHIC:

Adults 18-24, Adults 18-49.

AUGUST 2006 PRIMETIME SCHEDULE

STRONGEST NIGHT OF PROGRAMMING:

Sunday is still the strongest night of programming but this time it has more than doubled the weekly average in performance due to the FLAVOR OF LOVE sensations.

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