TruTV Performance/Schedule Analysis - October 2009

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Publish date:

NETWORK:

truTV

NETWORK TAGLINE:

"Not Reality. Actuality."

DESCRIPTION OF NETWORK:

truTV is television's destination for real-life stories told from an exciting and dramatic first-person perspective and features high-stakes, action-packed originals that give viewers access to places and situations they can't normally experience.

GENRE(S) OF PROGRAMMING:

Crime, Documentary, Reality

TARGET DEMOGRAPHIC:

Men 18-49, Men 25-54.

NUMBER OF HOUSEHOLDS:

91.3 million

PARENT COMPANY:

Turner Broadcasting System, Inc., owned by Time Warner Inc.

SISTER NETWORKS:

Boomerang, Adult Swim, Cartoon Network, CNN, HLN, TBS, TNT, TCM

CONTACT INFO:

Main Address: 600 Third Avenue, New York, NY 10016
Main Phone: 212-973-2800

Chairman/CEO, Turner Broadcasting System: Philip Kent
President, Turner Entertainment Networks: Steve Koonin

EVP & GM: Marc Juris
SVP, Programming, Production, & Development: Darren Campo
SVP, Current Programming & Specials: Robyn Hutt
VP, Development: Matt Gould
VP, Scheduling and Acquisitions: Shelly Garcia
Senior Director, Program Development: Marissa Ronca
Chief Research Officer: Jack Wakshlag

PROGRAM SUBMISSION:

truTV will accept written submissions with or without a pilot or presentation tape. Contact truTV's Development department for a submission contact person.

COMPETITION:

Discovery Channel, National Geographic Channel, History Channel, Spike, G4

NETWORK URL:

http://www.trutv.com

CURRENT PRIMETIME SCHEDULE:

http://www.trutv.com/schedule/index.html

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