Primetime's Top Networks: The CW, ESPN Improve in Daypart

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Network Performance in Primetime: Week of 10/5 - 10/11/15

  • It was a mediocre week for broadcast's Big 4, with each member of the quartet finishing down in the 18-49 demo week-to-week.
  • NBC (2.1) took top honors despite dropping one-half point in the demo. Sunday Night Football, The Voice and rookie series Blindspot continue to carry the network. Blindspot, in particular, has been one of the few rookie dramas to make a positive impact on the primetime landscape (from a ratings perspective).
  • CBS (1.7) took the #2 spot in the 18-49 demo, yet was down two-tenths of a point week-to-week. The self-proclaimed "America's Most-Watched Network" took P2+ once again, though it fell from 9.7 million total Live+SD viewers during the daypart to 9.2 million total Live+SD viewers, week-to-week.
  • ABC took the #3 spot in the 18-49 demo (1.5), but fell four-tenths of a point week-to-week.
  • Fox's struggles have well-documented, and the network actually fell behind top-rated cabler ESPN in average 18-49 Live+SD viewership.
  • That said, not all broadcasters floundered. The CW (.5) improved two-tenths in the demo thanks to the return of its original series, including The Flash. Univision improved by one-tenth, and Telemundo held steady.
  • ESPN averaged a 1.4 Live+SD rating in the demo, anchored by the MLB Wild Card Game (Yankees vs. Astros) and College Football Primetime. The score is a three-tenths improvement, week-to-week.
  • Fox (1.2) fell two-tenths week-to-week. Its freshman series have failed to make an impact so far, and Empire isn't putting up the crazy numbers it did towards the end of last fall.
  • Univision (.82) improved one-tenth, week-to-week, likely thanks to CONCACAF soccer, which was the most-watched and top-rated program on TV this past Saturday (10/10).
  • The MLB Playoffs lifted TBS (1.1) in a big way last week, as the cabler improved by six-tenths in the demo, week-to-week.
  • A Walking/Talking Dead-driven AMC (1.0) finished 3rd in the key demo among all cable networks, and gained one-half point. FX (.6)and USA (.4) held steady.
  • ESPN also averaged the most total Live+SD viewers in primetime last week. TBS was #2 among all cable networks, followed by AMC, Disney Channel and Fox News.

ALL Primetime Networks: Sorted by Adults 18-49, Live+SD Data

<p>Dates</p><p>Daypart</p><p>Viewing Source</p><p>P18-49 Live+SD Rtg%</p><p>P18-49 Live+SD Proj (000 s)</p><p>P25-54 Live+SD Rtg%</p><p>P25-54 Live+SD Proj (000 s)</p><p>P2+ Live+SD Proj (000 s)</p>

Week of 10/05/2015

Primetime

NBC AFFILIATES

2.05

2595

2.57

3058

7404

Week of 10/05/2015

Primetime

CBS AFFILIATES

1.67

2116

2.32

2757

9207

Week of 10/05/2015

Primetime

ABC AFFILIATES

1.52

1923

1.96

2327

6010

Week of 10/05/2015

Primetime

ESPN

1.37

1733

1.54

1825

4194

Week of 10/05/2015

Primetime

FOX AFFILIATES

1.21

1539

1.47

1747

3917

Week of 10/05/2015

Primetime

TBS NETWORK

1.05

1328

1.20

1420

3315

Week of 10/05/2015

Primetime

AMC

1.04

1317

1.07

1276

2197

Week of 10/05/2015

Primetime

UNIVISION AFFILIATES

0.82

1044

0.93

1099

2215

Week of 10/05/2015

Primetime

FX

0.57

720

0.57

682

1393

Week of 10/05/2015

Primetime

TELEMUNDO AFFILIATES

0.52

663

0.59

698

1363

Week of 10/05/2015

Primetime

CW AFFILIATES

0.48

606

0.57

677

1417

Week of 10/05/2015

Primetime

USA NETWORK

0.44

554

0.50

597

1644

Week of 10/05/2015

Primetime

ADULT SWIM

0.37

474

0.30

357

959

Week of 10/05/2015

Primetime

HBO - THE WORKS

0.35

447

0.41

484

908

Week of 10/05/2015

Primetime

VH1

0.35

441

0.34

404

681

Week of 10/05/2015

Primetime

FOOD NETWORK

0.33

422

0.38

447

992

Week of 10/05/2015

Primetime

DISCOVERY CHANNEL

0.33

422

0.42

494

1083

Week of 10/05/2015

Primetime

DISNEY CHANNEL

0.33

414

0.30

351

1775

Week of 10/05/2015

Primetime

FOX SPORTS 1

0.32

407

0.34

408

1005

Week of 10/05/2015

Primetime

HOME AND GARDEN TV

0.30

378

0.39

460

1262

Week of 10/05/2015

Primetime

SYFY

0.27

338

0.33

387

804

Week of 10/05/2015

Primetime

ION AFFILIATES

0.26

332

0.33

390

1076

Week of 10/05/2015

Primetime

HISTORY

0.26

325

0.33

397

1083

Week of 10/05/2015

Primetime

SPIKE TV

0.25

323

0.28

328

623

Week of 10/05/2015

Primetime

TURNER NETWORK TELEVISION

0.25

312

0.29

344

873

Week of 10/05/2015

Primetime

NICKELODEON

0.24

304

0.21

247

1354

Week of 10/05/2015

Primetime

BRAVO

0.24

301

0.28

335

603

Week of 10/05/2015

Primetime

A&E NETWORK

0.23

293

0.29

350

761

Week of 10/05/2015

Primetime

COMEDY CENTRAL

0.22

280

0.19

227

427

Week of 10/05/2015

Primetime

INVESTIGATION DISCOVERY

0.22

276

0.28

331

805

Week of 10/05/2015

Primetime

NFL NETWORK

0.22

275

0.24

291

491

Week of 10/05/2015

Primetime

NICK-AT-NITE

0.21

262

0.18

217

742

Week of 10/05/2015

Primetime

LIFETIME TELEVISION

0.21

262

0.25

298

617

Week of 10/05/2015

Primetime

MTV

0.21

261

0.16

186

397

Week of 10/05/2015

Primetime

ALL PBS STATIONS

0.20

247

0.31

364

1796

Week of 10/05/2015

Primetime

E!

0.19

247

0.20

235

479

Week of 10/05/2015

Primetime

ABC FAMILY

0.19

244

0.18

217

473

Week of 10/05/2015

Primetime

UNIMAS AFFILIATES

0.19

238

0.21

252

496

Week of 10/05/2015

Primetime

TLC

0.18

231

0.23

272

670

Week of 10/05/2015

Primetime

FOX NEWS CHANNEL

0.16

203

0.25

301

1754

Week of 10/05/2015

Primetime

TRUTV

0.15

196

0.15

177

377

Week of 10/05/2015

Primetime

FXX

0.15

193

0.16

186

340

Week of 10/05/2015

Primetime

BLACK ENTERTAINMENT TV

0.14

184

0.14

162

345

Week of 10/05/2015

Primetime

ENCORE

0.14

183

0.19

229

812

Week of 10/05/2015

Primetime

OPRAH WINFREY NETWORK

0.14

180

0.18

213

535

Week of 10/05/2015

Primetime

PBS PRIMARY NTWK AFFIL

0.14

180

0.23

278

1492

Week of 10/05/2015

Primetime

ANIMAL PLANET

0.13

167

0.15

184

446

Week of 10/05/2015

Primetime

DISNEY JUNIOR

0.13

166

0.13

154

549

Week of 10/05/2015

Primetime

LIFETIME MOVIE NETWORK

0.13

161

0.15

172

425

Week of 10/05/2015

Primetime

NATIONAL GEOGRAPHIC CHNL

0.12

157

0.15

178

387

Week of 10/05/2015

Primetime

HALLMARK CHANNEL

0.12

154

0.17

208

825

Week of 10/05/2015

Primetime

TRAVEL CHANNEL

0.12

153

0.15

175

382

Week of 10/05/2015

Primetime

STARZ

0.12

150

0.14

168

367

Week of 10/05/2015

Primetime

HBO PRIME

0.12

148

0.14

172

323

Week of 10/05/2015

Primetime

TV LAND

0.12

148

0.17

197

538

Week of 10/05/2015

Primetime

ESPN2

0.11

137

0.12

147

421

Week of 10/05/2015

Primetime

SHOWTIME

0.10

131

0.13

151

337

Week of 10/05/2015

Primetime

NBC SPORTS NETWORK

0.10

128

0.11

131

375

Week of 10/05/2015

Primetime

NICK JR

0.10

125

0.10

122

470

Week of 10/05/2015

Primetime

BBC-AMERICA

0.09

118

0.11

136

254

Week of 10/05/2015

Primetime

CNBC

0.09

115

0.12

141

358

Week of 10/05/2015

Primetime

CNN

0.09

113

0.13

149

475

Week of 10/05/2015

Primetime

WETV

0.09

112

0.13

149

384

Week of 10/05/2015

Primetime

BOUNCE TV AFFILIATES

0.09

111

0.11

128

273

Week of 10/05/2015

Primetime

ESTRELLA TV AFFILIATES

0.09

108

0.10

125

260

Week of 10/05/2015

Primetime

MULTIMAX

0.09

108

0.10

119

217

Week of 10/05/2015

Primetime

OXYGEN MEDIA

0.08

107

0.09

108

224

Week of 10/05/2015

Primetime

SCIENCE

0.08

105

0.09

111

241

Week of 10/05/2015

Primetime

ME TV AFFILIATES

0.08

101

0.15

172

602

Week of 10/05/2015

Primetime

GSN

0.07

94

0.08

96

393

Week of 10/05/2015

Primetime

MTV2

0.07

87

0.06

73

168

Week of 10/05/2015

Primetime

CMT

0.07

87

0.08

90

224

Week of 10/05/2015

Primetime

HLN

0.07

86

0.09

104

281

Week of 10/05/2015

Primetime

UNIVISION DEPORTES

0.07

86

0.07

89

156

Week of 10/05/2015

Primetime

H2

0.06

82

0.09

103

306

Week of 10/05/2015

Primetime

MSNBC

0.06

78

0.10

117

578

Week of 10/05/2015

Primetime

IFC TV

0.06

78

0.07

83

161

Week of 10/05/2015

Primetime

GALAVISION

0.06

78

0.07

80

156

Week of 10/05/2015

Primetime

DISCOVERY FAMILY CHANNEL

0.06

72

0.06

74

192

Week of 10/05/2015

Primetime

ENCORE PRIMARY

0.06

72

0.07

85

194

Week of 10/05/2015

Primetime

GOLF CHANNEL

0.06

71

0.08

94

364

Week of 10/05/2015

Primetime

DESTINATION AMERICA

0.06

70

0.07

86

173

Week of 10/05/2015

Primetime

DISCOVERY EN ESPANOL

0.05

67

0.05

64

114

Week of 10/05/2015

Primetime

POP

0.05

64

0.07

82

177

Week of 10/05/2015

Primetime

SHOWTIME PRIME

0.05

64

0.06

76

164

Week of 10/05/2015

Primetime

TV ONE

0.05

63

0.06

69

144

Week of 10/05/2015

Primetime

SUNDANCE TV

0.05

60

0.06

73

156

Week of 10/05/2015

Primetime

VELOCITY

0.05

60

0.06

67

178

Week of 10/05/2015

Primetime

DISNEY XD

0.05

58

0.05

56

287

Week of 10/05/2015

Primetime

BOOMERANG

0.04

57

0.04

44

202

Week of 10/05/2015

Primetime

NAT GEO WILD

0.04

55

0.06

71

221

Week of 10/05/2015

Primetime

HALLMARK MOVIES & MYSTERIES

0.04

54

0.07

88

428

Week of 10/05/2015

Primetime

MAXPRIME

0.04

54

0.05

61

111

Week of 10/05/2015

Primetime

AZTECA AMERICA AFFILIATES

0.04

52

0.05

55

99

Week of 10/05/2015

Primetime

STARZ PRIMARY

0.04

52

0.05

57

109

Week of 10/05/2015

Primetime

NICKTOONS

0.04

50

0.04

43

220

Week of 10/05/2015

Primetime

ESQUIRE NETWORK

0.04

49

0.04

53

102

Week of 10/05/2015

Primetime

COOKING CHANNEL

0.04

48

0.04

53

113

Week of 10/05/2015

Primetime

TEENNICK

0.04

48

0.03

35

143

Week of 10/05/2015

Primetime

FUSE

0.04

47

0.03

37

87

Week of 10/05/2015

Primetime

DIY NETWORK

0.04

45

0.04

53

161

Week of 10/05/2015

Primetime

FYI

0.04

45

0.04

52

111

Week of 10/05/2015

Primetime

INSP

0.04

45

0.05

61

377

Week of 10/05/2015

Primetime

WGN AMERICA

0.04

45

0.06

72

306

Week of 10/05/2015

Primetime

MUNDOMAX AFFILIATES

0.03

44

0.04

53

138

Week of 10/05/2015

Primetime

REELZCHANNEL

0.03

42

0.04

48

120

Week of 10/05/2015

Primetime

ESPNU

0.03

39

0.03

37

94

Week of 10/05/2015

Primetime

NBC UNIVERSO

0.03

38

0.03

41

69

Week of 10/05/2015

Primetime

AMERICAN HEROES CHANNEL

0.03

37

0.05

54

182

Week of 10/05/2015

Primetime

THE WEATHER CHANNEL

0.03

36

0.04

49

156

Week of 10/05/2015

Primetime

NBA-TV

0.03

35

0.03

35

73

Week of 10/05/2015

Primetime

SPROUT

0.03

34

0.03

31

127

Week of 10/05/2015

Primetime

FX MOVIE CHANNEL

0.03

33

0.03

41

95

Week of 10/05/2015

Primetime

ESPNEWS

0.02

32

0.03

34

74

Week of 10/05/2015

Primetime

MLB NETWORK

0.02

29

0.02

28

76

Week of 10/05/2015

Primetime

DISCOVERY FAMILIA

0.02

28

0.02

24

56

Week of 10/05/2015

Primetime

LOGO

0.02

27

0.03

31

56

Week of 10/05/2015

Primetime

DISCOVERY LIFE CHANNEL

0.02

25

0.02

28

62

Week of 10/05/2015

Primetime

GREAT AMERICAN COUNTRY

0.02

25

0.02

23

79

Week of 10/05/2015

Primetime

COZI TV AFFILIATES

0.02

25

0.03

37

143

Week of 10/05/2015

Primetime

CHILLER

0.02

24

0.03

33

75

Week of 10/05/2015

Primetime

CENTRIC

0.02

22

0.02

20

77

Week of 10/05/2015

Primetime

OVATION

0.02

22

0.02

29

59

Week of 10/05/2015

Primetime

UP

0.02

21

0.02

26

68

Week of 10/05/2015

Primetime

BABY FIRST TV

0.02

19

0.01

17

58

Week of 10/05/2015

Primetime

SMITHSONIAN

0.01

19

0.02

23

68

Week of 10/05/2015

Primetime

FOX DEPORTES

0.01

18

0.02

20

43

Week of 10/05/2015

Primetime

CLOO

0.01

11

0.01

16

49

Week of 10/05/2015

Primetime

BEIN SPORT

0.01

10

0.01

11

22

Week of 10/05/2015

Primetime

RFD-TV

0.01

9

0.01

12

130

Week of 10/05/2015

Primetime

FOX SPORTS 2

0.01

9

0.01

8

20

Week of 10/05/2015

Primetime

VH1 CLASSIC

0.01

8

0.01

12

25

Week of 10/05/2015

Primetime

FOX BUSINESS NETWORK

0.01

7

0.01

11

44

Week of 10/05/2015

Primetime

EL REY

0.00

5

0.01

7

26

Week of 10/05/2015

Primetime

AL JAZEERA AMERICA

0.00

5

0.00

6

24

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