Oxygen Strategic Opportunities - November 2008 - Broadcasting & Cable

Oxygen Strategic Opportunities - November 2008

Author:
Publish date:

STRATEGIC OPPORTUNITIES

Oxygen claims to air more original series and specials than any other women's network. They are launching more original reality series over the past year and aren't afraid to try new genres and formats.

ORIGINAL:

Oxygen will spend $88 million on original programs in 2008.

ACQUIRED:

Generally had been acquiring off-net female sitcoms for daytime.

PROGRAM SUBMISSION PROCESS:

The network does not accept unsolicited submissions.  Must have representation from an agent, attorney or production company. They do no accept e-mail submissions.

CABLEU NEED TO KNOW:

Oxygen has just greenlighted a series and is developing a slate of four new projects as part of an aggressive push to ramp up its original programming.

Oxygen's newest acquisition AMERICA'S NEXT TOP MODEL franchise will be a great fit to add to their slate of original programming.  It will enable and introduce the show to an untapped demographically desirable cable audience.  It is also a perfect complement to Oxygen's programming strategy, delivering fun and entertaining shows for women who like to live out loud.  Oxygen's Media general manager Jason Klarman says "It's got all the right ingredients: a lot of fashion, plenty of beauty and a ton of drama."

Oxygen's young, trend obsessed audience is incredibly valuable to its advertisers.  They want the latest of everything, are willing to pay for it and they love to spread the word.  Oxygen continues to leverage its hit series on every platform and in every location, reaching its target "Generation O" audience everywhere they are.Oxygen is experiencing exponential growth in the first full month since the network adopted a new look and attitude: "Live Out Loud." The multiplatform strategy, Oxygen Everywhere, delivered record-breaking increases on-air, online and on site.

True-crime genre connects with the Oxygen audience  - extraordinary tales about real people.  Personal stories about women opening up in all different situations makes a real connection with the Oxygen viewer.

Oxygen's logo and tagline -- "Live Out Loud," which is intended to represent women who "like to look good, feel good and have fun living life on their own terms."

GOT MORE?:

E-mail CableU feedback on our observations at info@cableu.tv

Related