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Network Rankings: NBC Expands Lead in Key Demo - Broadcasting & Cable

Network Rankings: NBC Expands Lead in Key Demo

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Network Performance in Primetime: Week Ending 10/04/15

June and July were tough for NBC in primetime. ABC put up big numbers thanks in part to live sports during during the daypart (The NBA Playoffs), and CBS remained TV's most-watched network in primetime. But the Peacock regained momentum in August with the performance of what would become TV's #1 series of the summer America's Got Talent. The network has continued its solid performance with a boost from returning series like The Voice, acclaimed freshman Blindspot, and of course the return of Sunday Night Football.

NBC was primetime television's #1 network of the week yet again (2.6), holding steady with its key demo performance for the week ending September 28th.

CBS (1.9) finished a tied for second in the demo, though it ended down three-tenths of a point from the previous week. The Eye was #1 in average total viewers yet again, though that figure fell from 10.3 million to 9.7 million Live+SD. ABC moved up two-tenths of a point to match CBS in P18-49. CBS kept second place for itself when it came to viewers 25-54.

Fox (1.4) fell yet again, down one-tenth in the 18-49 demo versus the previous week. The network held steady in 25-54 and average total primetime viewership.

PBS had a nice week, moving from just under 1.5 million total Live+SD viewers during the daypart, to over 1.6 million, week-to-week.

ESPN (1.1) held steady as the #1 primetime cable network last week, finishing ahead of Spanish language broadcasters Univision and Telemundo in key demo viewership.

TBS was #2 in 18-49 viewers, followed by AMC (up one-tenth from the previous week), USA and Adult Swim. AMC moved past TBS for #2 overall in 25-54 viewers.

Fox News was primetime cable's second-most-watched network (after ESPN), while Disney Channel held the #2 spot the previous week.

USA moved up in average total viewers week-to-week while Disney Channel fell.

Nickelodeon held steady in average total viewers (1.4 million), and HGTV improved slightly.

Lastly, Los Angeles-based Baby First TV wrapped its first week as a Nielsen-measured cable network, averaging 61,000 total Live+SD viewers during the primetime daypart. That's 122nd out of 135 Nielsen-measured networks (ad-supported, non-ad supported, premium pay).

ALL Primetime Networks: Sorted by Adults 18-49, Live+SD Data

<p>Dates</p><p>Daypart</p><p>Viewing Source</p><p>P18-49 Rtg%</p><p>P18-49 Proj (000 s)</p><p>P25-54 Rtg%</p><p>P25-54 Proj (000 s)</p><p>P2+ Proj (000 s)</p>

Week of 09/28/2015

Prime

NBC AFFILIATES

2.58

3273

3.20

3804

8977

Week of 09/28/2015

Prime

CBS AFFILIATES

1.93

2441

2.57

3053

9707

Week of 09/28/2015

Prime

ABC AFFILIATES

1.87

2369

2.31

2749

7007

Week of 09/28/2015

Prime

FOX AFFILIATES

1.36

1720

1.64

1944

4226

Week of 09/28/2015

Prime

ESPN

1.09

1378

1.19

1414

3045

Week of 09/28/2015

Prime

UNIVISION AFFILIATES

0.72

917

0.82

968

2059

Week of 09/28/2015

Prime

TELEMUNDO AFFILIATES

0.52

665

0.60

711

1326

Week of 09/28/2015

Prime

TBS NETWORK

0.48

612

0.52

621

1290

Week of 09/28/2015

Prime

AMC

0.47

599

0.53

634

1160

Week of 09/28/2015

Prime

USA NETWORK

0.44

559

0.50

596

1630

Week of 09/28/2015

Prime

ADULT SWIM

0.40

513

0.31

370

974

Week of 09/28/2015

Prime

HBO - THE WORKS

0.39

500

0.46

542

1053

Week of 09/28/2015

Prime

FOOD NETWORK

0.37

465

0.40

470

1045

Week of 09/28/2015

Prime

FX

0.35

449

0.39

461

919

Week of 09/28/2015

Prime

DISCOVERY CHANNEL

0.34

435

0.44

525

1188

Week of 09/28/2015

Prime

VH1

0.33

420

0.30

362

667

Week of 09/28/2015

Prime

CW AFFILIATES

0.33

417

0.42

496

1173

Week of 09/28/2015

Prime

HOME AND GARDEN TV

0.30

374

0.37

441

1302

Week of 09/28/2015

Prime

HISTORY

0.28

358

0.37

444

1233

Week of 09/28/2015

Prime

ION AFFILIATES

0.28

352

0.32

384

1049

Week of 09/28/2015

Prime

NICKELODEON

0.28

350

0.25

300

1413

Week of 09/28/2015

Prime

SYFY

0.27

345

0.31

371

806

Week of 09/28/2015

Prime

SPIKE TV

0.27

339

0.29

343

708

Week of 09/28/2015

Prime

NFL NETWORK

0.26

326

0.29

341

607

Week of 09/28/2015

Prime

TURNER NETWORK TELEVISION

0.25

317

0.30

355

855

Week of 09/28/2015

Prime

ESPN2

0.25

315

0.24

284

819

Week of 09/28/2015

Prime

DISNEY CHANNEL

0.25

314

0.24

283

1493

Week of 09/28/2015

Prime

A&E NETWORK

0.24

309

0.29

347

832

Week of 09/28/2015

Prime

COMEDY CENTRAL

0.24

298

0.19

227

462

Week of 09/28/2015

Prime

BRAVO

0.23

297

0.27

321

576

Week of 09/28/2015

Prime

UNIMAS AFFILIATES

0.23

288

0.26

304

552

Week of 09/28/2015

Prime

NICK-AT-NITE

0.22

285

0.20

241

825

Week of 09/28/2015

Prime

LIFETIME TELEVISION

0.22

276

0.27

317

633

Week of 09/28/2015

Prime

E!

0.21

272

0.20

240

487

Week of 09/28/2015

Prime

TLC

0.21

264

0.24

280

673

Week of 09/28/2015

Prime

ABC FAMILY

0.20

258

0.19

220

519

Week of 09/28/2015

Prime

ALL PBS STATIONS

0.19

247

0.28

337

1770

Week of 09/28/2015

Prime

FOX NEWS CHANNEL

0.19

246

0.28

334

1944

Week of 09/28/2015

Prime

MTV

0.19

245

0.13

159

384

Week of 09/28/2015

Prime

BLACK ENTERTAINMENT TV

0.19

239

0.18

210

453

Week of 09/28/2015

Prime

HBO PRIME

0.18

231

0.22

262

517

Week of 09/28/2015

Prime

INVESTIGATION DISCOVERY

0.18

227

0.24

289

710

Week of 09/28/2015

Prime

TRUTV

0.15

196

0.17

197

385

Week of 09/28/2015

Prime

FXX

0.15

189

0.15

184

325

Week of 09/28/2015

Prime

ENCORE

0.15

187

0.19

230

840

Week of 09/28/2015

Prime

OPRAH WINFREY NETWORK

0.14

182

0.18

209

527

Week of 09/28/2015

Prime

TV LAND

0.14

181

0.18

216

526

Week of 09/28/2015

Prime

LIFETIME MOVIE NETWORK

0.14

175

0.17

197

478

Week of 09/28/2015

Prime

PBS PRIMARY NTWK AFFIL

0.14

173

0.21

255

1453

Week of 09/28/2015

Prime

TRAVEL CHANNEL

0.13

169

0.16

191

404

Week of 09/28/2015

Prime

STARZ

0.13

164

0.15

175

367

Week of 09/28/2015

Prime

DISNEY JUNIOR

0.13

164

0.12

146

555

Week of 09/28/2015

Prime

NATIONAL GEOGRAPHIC CHNL

0.12

153

0.14

168

411

Week of 09/28/2015

Prime

ANIMAL PLANET

0.12

148

0.15

173

474

Week of 09/28/2015

Prime

SHOWTIME

0.11

144

0.15

174

396

Week of 09/28/2015

Prime

HALLMARK CHANNEL

0.11

141

0.16

192

677

Week of 09/28/2015

Prime

WETV

0.11

138

0.15

180

471

Week of 09/28/2015

Prime

FOX SPORTS 1

0.11

135

0.12

138

268

Week of 09/28/2015

Prime

CNN

0.11

133

0.15

173

574

Week of 09/28/2015

Prime

CNBC

0.10

124

0.11

134

331

Week of 09/28/2015

Prime

BOUNCE TV AFFILIATES

0.09

117

0.12

137

302

Week of 09/28/2015

Prime

NICK JR

0.09

114

0.09

112

446

Week of 09/28/2015

Prime

BBC-AMERICA

0.09

113

0.11

129

265

Week of 09/28/2015

Prime

ESTRELLA TV AFFILIATES

0.09

108

0.11

127

248

Week of 09/28/2015

Prime

SCIENCE

0.08

101

0.10

118

292

Week of 09/28/2015

Prime

GSN

0.08

101

0.09

103

394

Week of 09/28/2015

Prime

MULTIMAX

0.08

100

0.09

111

218

Week of 09/28/2015

Prime

CMT

0.08

99

0.07

89

225

Week of 09/28/2015

Prime

ME TV AFFILIATES

0.08

97

0.13

159

577

Week of 09/28/2015

Prime

MSNBC

0.07

94

0.12

146

669

Week of 09/28/2015

Prime

OXYGEN MEDIA

0.07

93

0.08

95

206

Week of 09/28/2015

Prime

DISNEY XD

0.07

88

0.07

78

379

Week of 09/28/2015

Prime

SHOWTIME PRIME

0.07

87

0.09

103

228

Week of 09/28/2015

Prime

GALAVISION

0.07

86

0.07

89

163

Week of 09/28/2015

Prime

MTV2

0.07

84

0.05

61

145

Week of 09/28/2015

Prime

HLN

0.06

80

0.09

101

265

Week of 09/28/2015

Prime

H2

0.06

79

0.08

99

297

Week of 09/28/2015

Prime

TV ONE

0.06

78

0.08

94

179

Week of 09/28/2015

Prime

DISCOVERY EN ESPANOL

0.06

73

0.06

76

128

Week of 09/28/2015

Prime

DESTINATION AMERICA

0.06

71

0.07

88

187

Week of 09/28/2015

Prime

VELOCITY

0.05

70

0.07

83

187

Week of 09/28/2015

Prime

COOKING CHANNEL

0.05

67

0.06

68

133

Week of 09/28/2015

Prime

STARZ PRIMARY

0.05

65

0.06

72

132

Week of 09/28/2015

Prime

IFC TV

0.05

63

0.06

72

147

Week of 09/28/2015

Prime

FYI

0.05

62

0.06

69

145

Week of 09/28/2015

Prime

AZTECA AMERICA AFFILIATES

0.05

61

0.06

68

125

Week of 09/28/2015

Prime

REELZCHANNEL

0.05

61

0.07

83

189

Week of 09/28/2015

Prime

ESPNU

0.05

58

0.06

68

149

Week of 09/28/2015

Prime

POP

0.05

57

0.06

74

183

Week of 09/28/2015

Prime

ENCORE PRIMARY

0.04

57

0.06

68

168

Week of 09/28/2015

Prime

THE WEATHER CHANNEL

0.04

56

0.06

74

237

Week of 09/28/2015

Prime

DISCOVERY FAMILY CHANNEL

0.04

56

0.05

60

134

Week of 09/28/2015

Prime

FUSE

0.04

55

0.04

53

96

Week of 09/28/2015

Prime

UNIVISION DEPORTES

0.04

55

0.05

58

101

Week of 09/28/2015

Prime

MLB NETWORK

0.04

55

0.05

58

144

Week of 09/28/2015

Prime

SUNDANCE TV

0.04

54

0.06

67

160

Week of 09/28/2015

Prime

NAT GEO WILD

0.04

52

0.06

67

222

Week of 09/28/2015

Prime

WGN AMERICA

0.04

50

0.06

72

256

Week of 09/28/2015

Prime

MAXPRIME

0.04

49

0.05

54

97

Week of 09/28/2015

Prime

AMERICAN HEROES CHANNEL

0.04

49

0.05

63

176

Week of 09/28/2015

Prime

MUNDOMAX AFFILIATES

0.04

48

0.05

60

159

Week of 09/28/2015

Prime

ESQUIRE NETWORK

0.04

48

0.04

48

98

Week of 09/28/2015

Prime

INSP

0.04

45

0.06

67

365

Week of 09/28/2015

Prime

BOOMERANG

0.03

44

0.03

35

214

Week of 09/28/2015

Prime

NICKTOONS

0.03

42

0.03

37

205

Week of 09/28/2015

Prime

TEENNICK

0.03

41

0.03

33

188

Week of 09/28/2015

Prime

DIY NETWORK

0.03

40

0.05

54

147

Week of 09/28/2015

Prime

FX MOVIE CHANNEL

0.03

38

0.03

35

89

Week of 09/28/2015

Prime

HALLMARK MOVIES & MYSTERIES

0.03

38

0.06

76

395

Week of 09/28/2015

Prime

NBC UNIVERSO

0.03

38

0.03

38

65

Week of 09/28/2015

Prime

NBC SPORTS NETWORK

0.03

37

0.04

43

110

Week of 09/28/2015

Prime

ESPNEWS

0.03

35

0.03

32

71

Week of 09/28/2015

Prime

SPROUT

0.03

33

0.03

31

136

Week of 09/28/2015

Prime

CENTRIC

0.03

32

0.02

27

98

Week of 09/28/2015

Prime

DISCOVERY LIFE CHANNEL

0.02

30

0.03

34

74

Week of 09/28/2015

Prime

BABY FIRST TV

0.02

28

0.02

27

61

Week of 09/28/2015

Prime

CHILLER

0.02

27

0.03

35

75

Week of 09/28/2015

Prime

NBA-TV

0.02

27

0.02

25

51

Week of 09/28/2015

Prime

COZI TV AFFILIATES

0.02

25

0.03

40

140

Week of 09/28/2015

Prime

UP

0.02

24

0.02

28

82

Week of 09/28/2015

Prime

DISCOVERY FAMILIA

0.02

21

0.02

18

47

Week of 09/28/2015

Prime

OVATION

0.02

20

0.02

27

62

Week of 09/28/2015

Prime

FOX DEPORTES

0.02

19

0.02

22

37

Week of 09/28/2015

Prime

LOGO

0.02

19

0.02

24

47

Week of 09/28/2015

Prime

SMITHSONIAN

0.01

18

0.02

24

76

Week of 09/28/2015

Prime

FOX SPORTS 2

0.01

16

0.01

12

28

Week of 09/28/2015

Prime

GREAT AMERICAN COUNTRY

0.01

12

0.01

18

59

Week of 09/28/2015

Prime

CLOO

0.01

12

0.01

16

52

Week of 09/28/2015

Prime

VH1 CLASSIC

0.01

12

0.02

18

40

Week of 09/28/2015

Prime

FOX BUSINESS NETWORK

0.01

10

0.01

14

59

Week of 09/28/2015

Prime

EL REY

0.01

9

0.01

10

22

Week of 09/28/2015

Prime

GOLF CHANNEL

0.01

9

0.01

14

49

Week of 09/28/2015

Prime

RFD-TV

0.01

9

0.01

13

127

Week of 09/28/2015

Prime

AL JAZEERA AMERICA

0.00

4

0.00

5

23

Week of 09/28/2015

Prime

BEIN SPORT

0.00

3

0.00

3

8

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