MTV Performance/Schedule Analysis - October 2009 - Broadcasting & Cable

MTV Performance/Schedule Analysis - October 2009

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NETWORK

MTV

NETWORK TAGLINE

None.

DESCRIPTION OF NETWORK

Launched on August 1, 1981, MTV: Music Television is the world's largest television network and the leading multimedia brand for youth. Their programming features music, series, specials, and events that targets a young audience.

GENRES OF PROGRAMMING:

Series, Specials, Music, Reality, Comedy, Drama

TARGET DEMOGRAPHIC

People 12-24

NUMBER OF HOUSEHOLDS

95.7 million

PARENT COMPANY

Viacom

SISTER NETWORKS

BET, Centric, CMT, Comedy Central, Logo, MTV, MTV2, MTVN International, MTVU, MTV Tr3s, Nickelodeon-Nick Jr, Nick at Nite, Nicktoons, Spike, Teen Nick, TV Land, VH1, VH1 Classic, VH1 Soul

CONTACT INFO

Main Address: 1515 Broadway, 14th Floor, New York, NY 10036
Main Phone: 212-846-8000

Chairman/CEO, MTV Networks: Judy McGrath
GM: Stephen K. Friedman
President, MTV Networks Entertainment Group: Doug Herzog

EVP and CFO, MTV Networks: Jacques Tortoroli
Acting President (Currently Presiden of MTV Networks Music and Logo Group): Van Toffler
EVP, Program Strategy: Sarah Tomassi Lindman
EVP, News & Productions: David Sirulnick
EVP, Series Programming and Development: Tony DiSanto
EVP, Strategy and Operations, MTV and VH1: Richard Gay
EVP, Program Strategy: Sarah Tomassi Lindman
EVP, Scripted Development: David Janollari
EVP, Production: Chris Linn
EVP, Research: Colleen Fahey Rush
SVP, Strategy & Planning: Todd Cunningham
SVP, Series Development: Liz Gately
SVP, Series Development, East Coast: Brent Haynes
SVP, MTV Series Production, West Coast: Momita Sengupta
SVP, Strategy and Business Development: Daniel Yang
SVP, Series Development, West Coast: Maira Suro
SVP, Strategy and Business Development, MTV Networks Entertainment Group: Daniel Yang
SVP, Production, MTV Networks Entertainment Group: Temple Williams
SVP, Content: Eddie Dalva
SVP, Talent development and Programming: Randy Sosin
VP, Series Production, East Coast: Andy Portnoy
VP, Series Development: James Bolosh

VP, Strategy and Business Operations: Peter Dolchin
VP, Program Research: Colleen Fahey Rush
Head of Scheduling/Distribution/New Media: TBA
Manager, Series Development: Morgan Selzer

PROGRAM SUBMISSION PROCESS

MTV does not accept unsolicited proposals. But they are always featuring casting calls for a variety of their programming. Information is available on their website at http://www.mtv.com/ontv/castingcall/

COMPETITION

Vh1, Fuse, Adult Swim

NETWORK URL

www.mtv.com

CURRENT PRIMETIME SCHEDULE

http://www.mtv.com/ontv/schedule/

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