(Updated as of March 20, 2009)
TOP PRIMETIME SHOWS:
DESPERATE TO BUY, HOUSE HUNTERS, INCOME PROPERTY, HOUSE HUNTERS INT'L, MY FIRST PLACE, DESIGNED TO SELL, COLOR SPLASH, UNSELLABLES, HGTV SHOWDOWN, RENOVATION REALITIES.
January provided large changes to HGTV's lineup. They have established three series as anchor strips to its line-up, PROPERTY VRGINS (Monday to Thursday at 8pm); HOUSE HUNTERS (Sunday to Friday at 9pm); and, HOUSE HUNTERS INT'L (Monday to Saturday at 10pm). All the other series have rotated in the bottom half of each hour or played on weekends.
-Tuesdays at 9:30pm-UNSELLABLES (from MY BIG AMAZING RENOVATION)
-Wednesdays at 10:30pm-RENOVATION REALITIES (from DESPERATE TO BUY)
-Saturdays at 8pm-DIVINE DESIGN (from DESERVING DESIGN)
-Saturdays at 8:30pm-DESIGN ON A DIME (from MYLES OF STYLE)
-Saturdays at 10:30pm-PROPERTY SHOP (from HOUSE HUNTERS INT'L)
-Sundays at 8pm-HOUSE HUNTERS (from HGTV SPECIAL)
-Sundays at 8:30pm (from HGTV SPECIAL)
-Sundays at 9pm-HGTV SHOWDOWN (from HOUSE HUNTERS & HOUSE HUNTERS INT'L)
**HGTV SHOWDOWN (Season 2) - February 8, 8pm.
**HGTV DREAM HOME GIVEAWAY 2009 - March 15, 8pm.
**BANG FOR YOUR BUCK - April 3.
**GOOD BUY, BAD BUY? - April 5, 12:30pm.
**HGTV'S TOP 10 - April 7, 8:30pm.
**HGTV GREEN HOME 2009 - April 19.
**LEADER OF THE PACK - April 26, 8pm.
**HGTV'S 250K CHALLENGE -May 31.
**MANLAND - June 3, 11pm.
YEAR AGO/BIG PICTURE:
The new series and lineup appear to have settled in, HGTV has seen a small Household growth versus last year that includes five nights of growth in the P25-54 demo. HGTV SHOWDOWN (season 2) was the only series premiere this month and was joined in the networks top-ten rated programs by DESPERATE TO BUY, INCOME PROPERTY and THE UNSELLABLES (all three launched in January).
February: 08-09 Yearly % change* H'Hold M25-54 F25-54 P25-54
Monday 8-11pm -11% -22% -20% -19%
Tuesday 8-11pm -1% 25% 2% 6%
Wednesday 8-11pm 16% 47% 0% 11%
Thursday 8-11pm 11% 17% 12% 15%
Friday 8-11pm 3% 10% 8% 8%
Saturday 8-11pm -5% 0% -21% -16%
Sunday 8-11pm 8% 8% 10% 11%
MTWTFSS 8-11pm 3% 9% -2% 0%
*The Nielsen Company's National Television Audience Sample
FEBRUARY 2009 PRIMETIME RATINGS ANALYSIS:
PROPERTY VIRGINS (Mondays-Thursdays at 8pm and Sundays at 10:30pm) is down 11% in Households and 15% in the P25-54 demo from last February.
HOUSE HUNTERS (Sundays-Fridays at 9pm, Saturdays at 9:30pm and Sundays at 8pm) is down 4% in Households and the P25-54 demo against last year.
HOUSE HUNTERS INT'L (Mondays-Saturdays at 10pm and Sundays at 8:30pm) is down 7% in Households and 10% in the P25-54 demo from last year.
DESIGNED TO SELL (Fridays at 9:30pm) is up 9% in Households and 19% in the P25-54 demo over last year.
COLOR SPLASH (Saturdays at 9pm) is down 2% in Households and 19% in the P25-54 demo (down 28% in men 25-54) from last year.
HIDDEN POTENTIAL (Tuesdays at 8:30pm) is down 44% in Households and 59% in the P25-54 demo versus last year.
BUY ME (Mondays at 10:30pm) is down 19% in Households and 26% in the P25-54 demo from last year.
DESIGN ON A DIME (Saturdays at 9:30pm) is down 7% in Households and 22% in P25-54 versus last February.
DIVINE DESIGN (Saturdays at 8pm) is down 6% in Households and 19% in the P25-54 demo (down 24% in the women 25-54 demo) from last year.
MY FIRST PLACE (Mondays at 9:30pm and Sundays at 10pm) is down 6% in Households and 9% in the P25-54 demo year-to-year.
HGTV SHOWDOWN (Sundays at 9pm) Three premiere episodes were 8% below the nightly Household average and 3% below the nightly P25-54 average for February.
DESPERATE TO BUY (Wednesdays at 10:30pm) Two premiere episodes were 21% above the nightly Household average and flat with the nightly P25-54 demo average.
INCOME PROPERTY (Wednesdays at 9:30pm) Four premiere episodes were 15% above the nightly Household average and 16% above the nightly P25-54 demo average this month.
UNSELLABLES (Tuesdays at 9:30pm and Fridays at 10:30pm) Three premiere episodes were 11% above the nightly Household average and 18% above the P25-54 demo average this February.
ADDITIONAL SHOWS CURRENTLY AIRING:
HAULIN' HOUSE, HIDDEN POTENTIAL, MY PARENTS' HOUSE, OUTER SPACES, GARDENER'S DIARY, GROUND BREAKERS, THE CAROL DUVALL SHOW, SIMPLY QUILTS, DIY TO THE RESCUE, GARDENING BY THE YARD, LOOK WHAT I DID!, HOUSE DETECTIVE, NEW SPACES, TAKEOVER MY MAKEOVER, ROOM SERVICE, FREESTYLE, KIDSPACE, MISSION: ORGANIZATION, RIP & RENEW, HAMMER HEADS, HOMES ACROSS AMERICA, 24 HOUR DESIGN, IF WALLS COULD TALK