Comedy Central Strategic Opportunities - April 2008 - Broadcasting & Cable

Comedy Central Strategic Opportunities - April 2008

Author:
Publish date:

STRATEGIC OPPORTUNITIES

Comedy ranks among the top 10 cablers for the 18-34 demographic, and mainly with a mix of their original series, stand-up and sketch, not off-net acquisitions like most of the other cable networks.

ORIGINAL:

Sketch, stand-up, reality.

ACQUIRED:

Comedy over the past year or so has actively been buying movie packages from many of the big studio distributors and it doesn't look like they are slowing down anytime soon.

PROGRAM SUBMISSION PROCESS:

The network does not accept any unsolicited material.  You must be represented by an agent, attorney or production company.  There are two programming divisions that accept submissions both on the east coast and the west coast offices.  There is no e-mail submission process.

CABLEU NEED TO KNOW:

COMEDY CENTRAL and Levity Entertainment have signed a multi-year, multi-platform output deal for a series of stand-up specials that will premiere on the channel in 2009 and 2010.  The deal includes six stand-up specials from Christopher Titus, Gabriel Iglesias, Pablo Francisco, Jim Breuer, Mitch Fatel, Pete Correale that will air in 2009 and six additional stand-up specials that will shoot in 2009 to air in 2010.  At least eight of the upcoming stand-up specials will be released on DVD by COMEDY CENTRAL Home Entertainment.   Stand-up specials continue to be incredible success on the channel, and allows the development of comedians across all platforms.

Comedy's strategy of having young male demographics as their primary audience has helped them for potential growth.Comedy is on a roll and focusing on the future by securing top talent and development deals.Projects in development run the gamut from short-form and sketch/variety to scripted narrative and animation starring a cross-section of top comedic talent. Sketch comedies and animation are on tap for Comedy as part of its new slate of original pilots.

Comedy Central knows what's funny.One of the many growing networks, they are one of the most successful for on-air, online and on-the-go mobile technology.They give their viewers access to the cutting-edge original programming, stand-up and sketch comedy, plus offbeat comedy TV series and movies.Their strategy of attracting the young male demographic continues to grow month to month whether their strategy be one off originals or stunt/holiday programming.

Comedy continues to acquire a variety of original stand-up comedy programs and specials. There are three outlets currently for talent that the network features stand-up shows: COMEDY CENTRAL PRESENTS, LIVE AT GOTHAM, as well as one-hour specials filmed exclusively for COMEDY CENTRAL.

Comedy, which like TBS, keeps its entire focus on comedy, has two series in production for 2009: "Krod Mandoon & the Flaming Sword of Fire," a satire of fantasy adventures like "Lord of the Rings," and a sketch-comedy half-hour called "Important Things With Demetri Martin."  Like so many other cable networks in record numbers are launching their own comedies out of sheer necessity because there are so few comedies being scheduled by the broadcast networks. Since the late 1990s, reality shows have steadily displaced comedies on the broadcast side, and many broadcast comedy writers have shifted to cable.

Comedy Central and The New York Comedy Festival announced a multi-year partnership deal, giving the five-day comedy showcase a national television partner for its fifth iteration.  The festival will feature a variety of top-tier comedians including Frank Caliendo, Louis C.K., Craig Ferguson, Carlos Mencia, Joel McHale, B.J. Novak, Tracy Morgan, Brian Regan, Sarah Silverman and Katt Williams.  The multi-year national partnership will include producing an on-air special shot at the Festival which will premiere in early 2009, as well as digital media support and other content opportunities.

Comedy's strategy of having young male demographics as their primary audience has helped them for potential growth.  Comedy is on a roll and focusing on the future by securing top talent and development deals.  Projects in development run the gamut from short-form and sketch/variety to scripted narrative and animation starring a cross-section of top comedic talent. Sketch comedies and animation are on tap for Comedy as part of its new slate of original pilots.

GOT MORE?:

E-mail CableU feedback on our observations at info@cableu.tv

Related