PxPixel
You.i TV engages Disney, Roku, Turner on platform fragmentation at Streaming Media West - Broadcasting & Cable

You.i TV engages Disney, Roku, Turner on platform fragmentation at Streaming Media West

Panel to explore strategies for driving cross platform reach
Author:
Publish date:

Ottawa, ON, Canada – Oct. 31, 2017– You.i TV will quarterback a conversation this week among major media and platform brands – including Disney, Roku, Turner, and Float Left – of the challenges that platform fragmentation poses for the content industry.

At the Streaming Media West conference on Thursday, Nov. 2, You.i TV Director of Business Development Allan Isfan will lead a discussion of the issues that content providers face having to write apps for hundreds of variations of consumer devices, as well as strategies that can be used to quickly and efficiently extend cross platform reach and streamline app store certification processes.

Entitled “So Many Platforms, So Little Time,” the panel will be held from 4:00-5:00 PM in Room B105 of the Hyatt Regency Huntington Beach.  In addition to Isfan, panelists include:

  • Kimberly Hicks, Vice President, Digital Media, Disney Channels Worldwide, Disney ABC Television Group
  • Tedd Cittadine, Vice President, Content Distribution, Roku
  • Karina Kogan, Senior Vice President, Digital Media, TBS/TNT, Turner
  • Tom Schaeffer, CEO, Float Left Interactive

More information on the panel and on the Streaming Media West program is available athttp://www.streamingmedia.com/Conferences/West2017/Thursday.aspx.

About You.i TV

You.i TV is a privately held company whose You.i Engine software platform enables TV and media companies worldwide to engage users, create customers, and ultimately fans. You.i Engine allows customers to build personalized, profitable experiences quickly on all platforms – mobile devices, set-top boxes, game consoles, and streaming devices – from a single code base. Brands such as Turner, NBA, Disney, National Geographic, Cartoon Network, Fox and the Canadian Football League are spearheading direct-to-consumer and OTT strategies using You.i Engine-powered TV applications. You.i Engine has been licensed in major industry genres, including entertainment, kids, sports, and news. For more information about You.i TV, visit our About Page, Product Page, or take a look at the You.i TV Blog.

Related