SMPTE at NAB Show New York

Publish date:

Top Tech Session: The State of UHD and HDR: Five Things Everyone Should Know

At the NAB Show New York, on Wednesday, Oct. 17, at 2:45 p.m., SMPTE’s Director of Standards Development, Thomas Bause Mason, will present on UHD and HDR content. UHD and HDR are appearing all over the big-box stores that sell televisions. The 4K UHD sets are taking up more and more shelf space every day. What about the content, though? What about the professional media creation facilities and distribution? Join Bause Mason as he answers these questions and explains the five things that everyone should know about the realities of UHD and HDR.

SMPTE Members may use promo code EP05 for a complimentary Core Program pass that provides access to the exhibits, as well as the show floor stages, including the SMPTE session and keynote sessions at NAB Show New York. Registration is available at

Photo Link:

Photo Caption: SMPTE Director of Standards Development, Thomas Bause Mason

SMPTE Publications and Resources

Visitors to the SMPTE booth at NAB Show New York will have the chance to view the newly released “Magic and Miracles: 100 Years of Moving Image Science & Technology” by executive editor Phil Cianci, a richly illustrated and meticulously crafted history of the Society and its groundbreaking work over the past century, as well as “The Honor Roll and Honorary Members of the Society of Motion Picture and Television Engineers,” a limited-edition book that showcases the past century’s industry leaders and innovators. Attendees can purchase these books and take advantage of low-cost international shipping options online at

Photo Link:

Photo Caption: “Magic and Miracles: 100 Years of Moving Imaging Science and Technology”

A Look Ahead at SMPTE 2018 Events

SMPTE 2018 Annual Technical Conference & Exhibition (SMPTE 2018)

SMPTE 2018 will take place Oct. 22-25 in its new location at the Westin Bonaventure Hotel & Suites in downtown Los Angeles. This annual event is the world’s premier forum for the exploration of media and entertainment technology, and this year’s keynote will be presented by an Emmy™ Award-nominated writer-producer, VR director, and social TV specialist whose work in transmedia and multiplatform content creation is transforming film and television. The announcement is forthcoming.

Registration is now open for both SMPTE 2018 and for the SMPTE 2018 Symposium, an all-day session that will precede the technical conference and exhibition on Oct. 22. This year’s Symposium is titled, “Driving the Entertainment Revolution: Autonomous Cars, Machine Intelligence, & Mixed Reality,” and it will feature a keynote presentation by Intel Automated Driving Group Senior Vice President Douglas Davis.

The Annual SMPTE Awards Gala will take place on Thursday, Oct. 25, and will feature a red carpet, reception, and dinner in the California Ballroom of the Westin Bonaventure. A list of award recipients can be found at

Company Quote:

“NAB Show New York comes at an exciting time for the Society, as it’s just a week before the SMPTE 2018 Annual Technical Conference & Exhibition in its new location in downtown L.A. We have exciting news to share about our upcoming event along with news about our standards development work that now encompasses Technical Specifications as well as our ongoing objectives in industry education and membership.”

— Barbara H. Lange, Executive Director of SMPTE

Headshot Link:


For more than a century, the people of the Society of Motion Picture and Television Engineers, or SMPTE (pronounced “simp-tee”), have sorted out the details of many significant advances in media and entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, SMPTE has received an Oscarand multiple EmmyAwards for its work in advancing moving-imagery engineering across the industry. SMPTE has developed thousands of standards, recommended practices, and engineering guidelines, more than 800 of which are currently in force today. SMPTE Time Code™ and the ubiquitous SMPTE Color Bars™ are just two examples of SMPTE’s notable work. Now in its second century, SMPTE is shaping the next generation of standards and providing education for the industry to ensure interoperability as the industry evolves further into IT- and IP-based workflows.

SMPTE is a global professional association of technologists and creatives who drive the quality and evolution of motion imaging. Its membership today includes more than 7,000 individuals: motion-imaging executives, creatives, technologists, researchers, and students who volunteer their time and expertise to SMPTE’s standards development and educational initiatives. A partnership with the Hollywood Professional Association (HPA) connects SMPTE and its membership with the businesses and individuals who support the creation and finishing of media content. Information on joining SMPTE is available at

All trademarks appearing herein are the properties of their respective owners.

Link to Word Doc:



Cobalt Digital at the 2018 NAB Show New York

At the 2018 NAB Show New York, Cobalt will demonstrate the 9904-UDX-4K-12G UHD 12G/3G/HD/SD-SDI up/down/cross-converter, which is now shipping. The 9904-UDX-4K-12G is Cobalt's latest generation of advanced image and audio processors for the openGear® platform. The base card provides quad 3G-SDI and 12G-SDI I/O with SDI muxing and demuxing and up/down/cross-conversion. Options include RGB color correction and SDR-to-HDR up-mapping via Technicolor's HDR Intelligent Tone Management (ITM) processing.


NAB Show's Future of Cinema Conference, Produced in Partnership With SMPTE, Embraces Impact of Next-Gen Tech

SMPTE®, the organization whose standards work has supported a century of advances in entertainment technology and whose membership spans the globe, has announced the title and theme for the 2019 NAB Show's Future of Cinema Conference (FoCC), produced in partnership with SMPTE. The FoCC, "Now, Next, and Beyond the Yellow Brick Road," will take place April 6-7 in Las Vegas in conjunction with the 2019 NAB Show. Held at the Las Vegas Convention Center, the conference will feature presentations from the experts in the media and entertainment industry.


IHSE Products at 2018 NAB Show New York

Built on IHSE's proven Draco ultra series extender platform and utilizing the company's Lici® technology, the new Draco 495 series extenders for HDMI 2.0 provides full 4K video distribution for UHD 2160p, 30-bit 4:4:4 signals. The Draco ultra 495 transmitter/receiver set extends 4K (4096x2160 or 3840x2160) video and USB HID peripherals from the host system up to 10 kilometers over single-mode fiber. Additionally, they can be integrated as part of the Draco ultra series KVM switch fabric to share connections between HDMI 2.0 or DisplayPort devices.


SMPTE at Government Video Expo 2018

The Society is excited to co-present the SMPTE in D.C. conference with Government Video Expo and to share the latest technology trends on hot industry topics such as the transition to IP and HDR. The industry is experiencing a radical transformation, and we're delighted to provide attendees with continued education and the latest information on important developments affecting broadcast and video professionals