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RED Digital Cinema has magnified the reach of their global support through the addition of new Authorized Rental House and Dealer programs. With demand continuing to grow internationally, the choice to provide those markets with evolved methods of support was clear.

RED Digital Cinema carefully selected Authorized Dealers to create a support network extension in a variety of genres including stills, cinema, broadcast, inflight videography, television and more. Customers can experience services such as: product demos, technical assistance, product purchases, and mail-in/drop-off for repair services. New locations service areas and companies include the UK (CVP and WTS Broadcast), the Asia Pacific region (Seika DI, DVInside), North America (Aerial Media Pros, Omega Broadcast Group, Samy's Camera), Russia (Feel Systems Company, JC Group), Denmark (Goecker A/S) and Norway (Interfoto).

In addition, RED now has over 80 Authorized Rental House locations worldwide including countries such as: Belgium, Bulgaria, Canada, France, Germany, Italy, Spain, Sweden, the Netherlands, the UK and the US.

All locations have met the necessary requirements to become an Authorized Rental House including a minimum inventory level of RED cameras as well as an in-house technical staff with a confirmed intimate knowledge and experience with RED product. This program ensures that customers of these Authorized Rental Houses get
the best possible service when choosing RED.

For more information on RED's Authorized Dealers and Rental Houses, visit
If you are interested in becoming part of the Authorized Dealers or Rental Houses, please submit a request to RED's support form at


Wholesale Rental House Adds Four FUJINON Zooms to Equipment Roster

Rentex Computer & Audio Visual Rentals, one of the country’s largest wholesale providers of computer, audiovisual and production rental equipment, recently added four FUJINON XA55x9.5 HD zoom lenses to its highly regarded optics inventory. Rentex already has 23 FUJINON XA17x7.6BRM HD ENG-Style lenses in its stock. Built-in lens support bracket for mounting as well as built-in image stabilization were two of the deciding factors in the selection of the XA55x.