“The Kick Off with Coral” recently launched on YouTube Live to more than 500K views, with digitally enhanced football match analysis powered by Reality Check Systems’ (RCS) LaunchPad touchscreen sports graphics solution. Produced by Formidable Productions and sponsored by betting powerhouse Ladbrokes Coral, the new show provides pre, post and live Premier League match commentary from hosts True Geordie and Laurence McKenna, and guests such as Dave O’Brien and Mr. DT, in a casual format.
A core part of the series’ concept, LaunchPad is tapped throughout each episode. True Geordie and McKenna often use LaunchPad to deliver analysis on everything from formations to player performance, as well as their potential impacts on match and betting outcomes. LaunchPad is installed on a small desktop touchscreen that the hosts control from the comfort of their sofa. Using its intuitive controls, they can easily switch between a live feed of their show, full screen graphics and a full screen graphic with a lower video box featuring their live show feed. The system was integrated as part of a season-long deal, and will continue to play a key role in the show’s evolution.
"LaunchPad has allowed us to deliver stats-based professional quality punditry, which is normally reserved for Sky and Match of the Day, to the True Geordie YouTube audience and they love it,” said Pete Gibbons, Creative Director of Formidable. “It integrates seamlessly into our Blackmagic vision mixing hardware, and the Opta stats look great because of the design work RCS' team have done for us. The functionality allows Dave and Laurence to showcase their knowledge and back up their opinions.”
"Using RCS LaunchPad on ‘#TheKickOff with Coral’ has raised the bar for all football shows on YouTube. We've not only got software that's on par with Sky Sports and Match of The Day, but we are also able to analyse during the game,” said Ladbrokes Coral Group Head of Social Media Elliot Hackney. “We couldn't be happier with how the RCS Launchpad seamlessly integrates into the show and are excited to use it for the remainder of the season."
LaunchPad is a real-time touchscreen sports graphics and analysis solution powered by RCS’ cloud data service, Foundation, which automatically culls Opta’s football match data, sorts and organizes the information and makes it accessible via a touchscreen. Available in any language and a portable form factor, LaunchPad helps leading networks and leagues, such as BBC Sport, Univision Deportes, beIN Sports, SBS Discovery, Eurosport and MBC Sports, as well as OTT programs like “The Kick Off with Coral,” connect fans more closely to football.
About Reality Check Systems
Reality Check Systems (RCS) ignites on-air viewing experiences for some of the world’s most-watched live events. With offices in Los Angeles and London, RCS partners with the world's leading sports leagues, federations, networks and social media giants to fuel audience engagement through a customized fusion of dynamic graphics, real-time data and social media. To give shape to each client's unique vision, RCS develops sophisticated graphics and production systems that can be seamlessly deployed across media platforms. www.realitychecksystems.com