Psyonix, creators of the sports-action hit Rocket League®, and WWE (NYSE: WWE) today announced a partnership that will provide Rocket League with significant visibility and consumer engagement across WWE’s global platforms, including television, digital and social media, and on WWE Network, WWE’s direct-to-consumer streaming service.
Rocket League will be a presenting partner of two upcoming pay-per-view events including this Sunday’s Backlash®, as well as Great Balls ofFire™ on Sunday, July 9. Rocket League will also be a promotional partner of WWE’s biggest event of the summer, SummerSlam®, on Sunday, August 20. Rocket League creative will air across WWE Network, WWE’s digital and social channels, and on WWE’s flagship TV programs Monday Night Raw®and SmackDown® Live on USA Network. The award-winning game currently boasts a community of more than 31 million players, and through this new partnership, fans at upcoming WWE live events will have the opportunity to experience and play Rocket League at arenas across the U.S.
“The integrated partnership with Psyonix will provide Rocket League with an opportunity to utilize WWE’s global platforms and reach our passionate fan base, many of whom are avid gamers,” said John Brody, WWE Executive Vice President, Global Sales & Partnerships. “We look forward to working with Rocket League as we collectively build customized one-stop shopping programs to reach their consumers.”
“As WWE fans ourselves, we are well aware of WWE’s strong capabilities as a strategic marketing partner,” said Jeremy Dunham, Vice President, Publishing, Psyonix. “WWE has proven time and again that they know how to execute fantastic integrated programming, and with an audience that has similar interests to our own, it was only natural that we team up to see what we could do together.”
Additional aspects of the partnership include: WWE’s popular YouTube gaming channel UpUpDownDown, which just surpassed 1 million subscribers dedicating six episodes to Rocket League, hosted by WWE Superstar Xavier Woods™. Rocket League will also be the presenting partner of the newly-announced WWE Women’s Tournament, where for the first time in WWE history, 32 of the top female competitors from 17 countries will participate in a tournament this summer airing on WWE Network.