College Football Playoff Uses Veritone's AI and Digital Asset Management Solutions to Enable Richer Media Coverage

Author:
Publish date:

COSTA MESA, Calif. — Feb. 14, 2019 — Veritone Inc. (Nasdaq: VERI), the creator of the world's first operating system for artificial intelligence, aiWARE™, today announced that the College Football Playoff (CFP) leveraged an expanded deployment of Veritone solutions and services for the 2019 CFP National Championship to give members of the media even faster and richer access to its content resources. In addition to the CFP's Digital Media Hub, a white-label digital asset management portal from Veritone, the CFP also utilized Veritone's Live Event Services and aiWARE artificial intelligence platform for the first time. With aiWARE, the CFP was able to apply artificial intelligence to video footage and still images of press conferences, interviews and other Media Day events to produce transcriptions, automated facial recognition of players and coaches, logo identification, and other tasks enabling expedited and enhanced coverage of the 2019 College Football Playoff National Championship. For the first time, the CFP was able to make Media Day press conference clips and images available for search and immediate download within minutes of delivery. Following the success of this deployment, CFP has renewed its agreement with Veritone through the 2020 championship game in New Orleans.

The CFP maintains extensive resources for the media, ranging from brand guidelines, marks, and logos to Media Day and press conference clips for national championship games from 2015 through 2019 and beyond. Using the CFP's Digital Media Hub, authorized members of the media were better able to search, preview, and download approved CFP content — both from the current year (in near real time) and archival — to help enhance their coverage of the College Football Playoff National Championship.

To ensure that critical media resources were available to the media on CFP Media Day and during other events, the CFP enlisted the Veritone Live Event Services team to provide on-site support. The Veritone team ingested hundreds of individual videos, sound bites, and photos from interviews and press conferences, performing timely capturing, tagging, and delivery of the content through the Digital Media Hub with aiWARE.

To make their live and archived content searchable by media users more effectively and efficiently, the CFP relied on the powerful AI capabilities of Veritone's aiWARE. At live press conferences before and after the game, aiWARE provided automated transcription and facial identification to add additional depth to the content's metadata and expedite search and discovery. Members of the media were able to see and listen to an interview, while also simultaneously viewing the transcript.

"Last year we took a big step forward by moving from our FTP site to Digital Media Hub, which gives key members of the press a reliable, well-organized, and user-friendly one-stop shop for all things CFP," said Gina Lehe, senior director of external relations and branding for the College Football Playoff. "Now, with aiWARE and Live Event Services, we're able to extend our broadcast-quality programming even further to enhance fan and brand engagement. Through the contributions of the Live Event Services team, users have even more immediate access to content for interview and press conference highlights, publishing, and syndication — while the events are happening. Plus, the aiWARE capabilities make it faster and easier than ever to locate and retrieve specific items from our vast library of content."

"The CFP is a compelling example of how a major sports organization can tie together our AI-driven asset management platform and Live Event Services to offer its media partners fast, easy, and comprehensive access to high-value content, and also to streamline licensing monetization," said Mike Arthur, senior vice president of Sports and Licensing at Veritone. "We are also incredibly honored that the CFP has placed its trust in Veritone to represent its licensing efforts alongside other premium sports brands. This is yet another example of the CFP's commitment to raise the bar at a major and high-visibility sports event."

More information about Digital Media Hub is available at https://www.veritone.com/applications/digital-media-hub/. More information about Veritone's products and services is available at www.veritone.com.

# # #

About Veritone

Veritone (Nasdaq: VERI) is a leading provider of artificial intelligence (AI) technology and solutions. The company's proprietary operating system, aiWARE™, orchestrates an expanding ecosystem of machine learning models to transform audio, video, and other data sources into actionable intelligence. aiWARE can be deployed in a number of environments and configurations to meet customers' needs. Its open architecture enables customers in the media and entertainment, legal and compliance, and government sectors to easily deploy applications that leverage the power of AI to dramatically improve operational efficiency and effectiveness. Veritone is headquartered in Costa Mesa, California, with over 300 employees, and has offices in Denver, London, New York, San Diego, and Seattle. To learn more, visit Veritone.com.

Product or service names mentioned herein are the trademarks of their respective owners.

Link to Word Doc: www.wallstcom.com/Veritone/190214Veritone.docx

Photo Link: www.wallstcom.com/Veritone/Veritone_CollegeFootballPlayoff.jpg

Photo Caption: 2019 College Football Playoff National Championship

Share it on Twitter: https://twitter.com/intent/tweet?text=.@cfbplayoff%20Uses%20@Veritoneinc%20%23AI%20and%20%23DigitalAssetManagement%20Solutions%20to%20Enable%20Richer%20Media%20Coverage%20of%202019%20CFP%20%23NationalChampionship%20-%20http://bit.ly/2SATqEx

 

Follow Veritone:

Facebook: https://www.facebook.com/veritoneinc   

LinkedIn: https://www.linkedin.com/company/veritone-inc-/  

Twitter: https://twitter.com/veritoneinc  

YouTube: https://www.youtube.com/channel/UC8PfWDmpgY25mpz0rpRiFMw

Related

Veritone-aiWARE-Platform-Architecture

Newest Veritone aiWARE Enhancements Enable Customers to Expand and Accelerate Their Adoption of AI

Veritone Inc. (Nasdaq: VERI), today announced aiWARE™ 2.0, enhancing the world's first operating system for artificial intelligence (AI). This new release of Veritone's industry-leading aiWARE operating system includes further enhancements to the groundbreaking new features released over the past year, as well as new features and tools that make aiWARE easy to customize and use for an even wider range of use cases. aiWARE 2.0 boasts a real-time processing framework, expanded cognitive capabilities, new electronic document support, structured and unstructured data support, and advanced customization options, as well as multiple industry-specific turnkey applications.

Veritone_Digital-Media-Hub-Homepage

Veritone at the 2019 NAB Show

At the 2019 NAB Show, Veritone will highlight Veritone Digital Media Hub™, focusing on two main use cases: access and delivery, and monetization. Digital Media Hub is an intuitive white-label portal fueled by Veritone aiWARE™, the world's first operating system for artificial intelligence. With Digital Media Hub, rights holders can offer secure, cloud-native global access to their content to key stakeholders — including news media and corporate partners — and monetize their content via e-commerce functionality.

Carson_201

Veritone Announces Agreement That Enables Carson Entertainment Group to License and Distribute Content Through Digital Media Hub

Veritone Inc. (Nasdaq: VERI), the creator of the world's first operating system for artificial intelligence, aiWARE™, today announced an agreement with Carson Entertainment Group (CEG) to use Veritone's digital asset portal, Digital Media Hub, to archive and license clips from the Johnny Carson Show's 30-year history. Veritone added Digital Media Hub to its product offerings through its acquisition of Wazee Digital in August 2018.

Veritone_Golden-Boy-Digital-Media-Hub

Veritone Announces Agreement to Deliver One-Two Combo for Golden Boy Promotions With Core and Digital Media Hub

Veritone Inc. (Nasdaq: VERI), the creator of the world's first operating system for artificial intelligence, aiWARE™, today announced an agreement with Golden Boy Promotions, one of boxing's most active and respected promoters, to use Veritone's Core and Digital Media Hub as its digital asset management solution and white-label portal to store, access, and manage its more than 14 terabytes of video content and streamline asset delivery to its broadcast and press partners.

Veritone_NAB-Product-of-the-Year

Veritone Announces NAB Show Product of the Year Award Win for Veritone Attribute

Veritone, Inc. (Nasdaq: VERI), the creator of the world's first operating system for artificial intelligence, aiWARE™, today announced that its Veritone Attribute application, a near real-time media attribution solution, received a Product of the Year Award in the Best New Radio Technology category at the recent 2019 NAB Show in Las Vegas. The first official awards at the NAB Show, the program recognizes the most significant and promising new products and technologies showcased by exhibitors.