Seoul, Republic of Korea (November 7, 2017) – Alticast today announced new capabilities of its Apex™ user experience virtualization platform that leverage the power of cloud-based rendering to deliver interfaces and applications authored in HTML5 to pay-TV set-top boxes.
The new Apex functionality allows pay-TV operators to render UIs and apps on a virtual browser in the cloud and to transmit the images to the client device; this approach enables rapid time-to-market for initial deployment, ongoing changes and upgrades of on-demand interfaces, games, TV shopping and other applications.
“Delivery of services with maximum efficiency requires a flexible platform that can adapt to differing video requirements,” said Joonhee Oh, Head of the Cloud Business Division for Alticast. “By adding HTML5 support to Apex, Alticast is creating a highly flexible approach that allows operators dynamically to configure their networks to choose the best possible delivery option -- based on video type, time-to-market needs, network capabilities and other factors – at any given time.”
Earlier this fall, Alticast announced that Korea Telecom is using Apex to deliver a graphics-rich UX for both linear and on-demand content, completely virtualizing STB functionalities across nearly 5 million already-deployed IPTV set-top boxes from Humax, Kaon, DMT and Samsung. The new cloud-based UX replaces older text-based UIs even on low-power STBs, enabling Picture-in-Picture capabilities and cover art images that enhance the discovery and navigation experience for subscribers.