Yule logs burn bright in ratings


Even before his Christmas Eve conversion, Scrooge would likely have been
pleased with the performance of the WPIX-TV Yule Log.

Viewing of the looped log, the station reported, was up 26 percent from last
year, at a 3.9/9. It burned as brightly as a 4.8 and delivered a 4.6/11
during its second hour for a close second behind People's Court Wednesday
morning, third in the market for its full two hours.

The Yule Log delivered a strong 3.9/9 DMA household rating/share, up 26 percent from
last year's performance.

In Washington, D.C., where real fireplaces abound, Tribune Broadcasting's WBDC delivered a 2.1/5
over two hours, ranking fourth.

The Yule Log had a 20-plus-year run as a Christmas tradition, and it was
brought back last year to strong ratings.

Yule Logs could also be seen over the Internet and on Bay News 9 in Tampa-St.
Petersburg, Fla.