Wurl TV, a provider of OTT “channels” that can be integrated into a MVPD’s set-top guide, said it will stream live coverage of San Diego Comic-Con through a collaboration with IGN Entertainment.
Wurl said it will provide that coverage on July 20-22, starting at 6 p.m. ET on the 20th.
Wurl TV recently completed an integration with “Elevate,” a platform from Espial that originated from its acquisition last year of Arris’s Whole Home Solutions business. Wurl is also woven into OTT lineup on broadband-connected TiVo devices that are distributed to select MVPDs.
Wurl TV’s business model is based on advertising. It runs ad-serving systems for its OTT channels that enable parties to buy ads against the OTT programming. Wurl TV also gives MVPD partners an opportunity to sell a portion of that ad inventory.