WJLA Drops Ball, Briefly - Broadcasting & Cable

WJLA Drops Ball, Briefly

Says it mistakenly cut away from tennis tournament
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According to a viewer, WJLA TV Washington cut away from the end of the Citi Open tennis tournament championship match at 5 p.m. Sunday to go to regularly scheduled paid programming.

WJLA GM Dan Mellon confirmed the cutaway, but said it had been a mistake and that the station returned to the tournament for the final couple of games, staying with it until about seven minutes past the hour.

Not exactly the famous "Heidi game," when NBC famously cut to a movie rather than show the end of an exciting football game, but WJLA had struck an agreement with Tennis Channel, which has the rights to the coverage, to air its coverage of the men's final of the tournament, which is held in Washington, which Tennis was looking to as a way to promote the channel and provide free home-town access for the final.

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