Witness List Released for Children's TV Act Hearing

The Senate Commerce Committee has released its witness list for a July 22 hearing on rethinking the Children's TV Act and, as first reported by B&C, Julius Genachowski will be head of the hearing in his first appearance on the Hill as FCC chairman.

Also testifying at the hearing will be Gary Knell, President, Sesame Workshop; John Lawson, EVP, ION Media Networks; Sandra Calvert, drector of the Children’s Digital Media Center at Georgetown University; Cyma Zarghami, president of Nickelodeon & MTVN Family Group; and James Steyer, CEO of Common Sense Media (Genachowski is a founding board member of the group).

The committee is also holding a hearing the same day on advertising and consumer protection. The witnesses for that hearing are: David Vladeck, director, Bureau of Consumer Protectio. for the Federal Trade Commission; Sally Greenberg, executive director, National Consumers League; Dr. Urvashi Rangan, director of technical policy for Consumers Union; C. Lee Peeler, president of the National Advertising Review Council; Greg Renker, co-chairman Guthy-Renker LLC; and Jon Congdon, president, Product Partners, LLC.

John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.